Marketing, Media and Communications Policy

1. Purpose

1.1. This policy sets out the principles that apply to all Adelaide University Marketing, Media and Communications activities.

2. Scope 

2.1. This policy applies to all members of the Adelaide University Community when engaging in marketing, media and communications activities for Adelaide University.

3. Policy principles

3.1. All Adelaide University marketing, media and communications will be consistent with Adelaide University’s vision, mission and values and the diversity of its community. Wherever appropriate, marketing, media and communications material will respectfully acknowledge First Nations Peoples as the traditional owners of the lands that are now home to Adelaide University campuses.

3.2. Marketing, media and communications material will describe and present Adelaide University’s Brand attributes, messaging, and achievements in a consistent manner across audiences and markets, and will reflect regional, cultural and social specifics.

3.3. All uses of Adelaide University’s name and branding will not mislead or misrepresent and will comply with applicable legal standards, legislation, and internal policies.

3.4. Adelaide University is committed to the promotion of Australian Higher Education and will not engage in marketing approaches that involve direct negative comparisons with other educational institutions or partners.

4. Definitions 

4.1. Adelaide University Community refers to a broad range of stakeholders who engage with Adelaide University and includes (but is not limited to) all students, staff, and non-staff members of Adelaide University including alumni, honorary title holders, adjuncts, visiting academics, guest lecturers, volunteers, suppliers and partners who are engaging with and contributing to the work of Adelaide University.

4.2. Marketing, Media and Communications includes advertising; public relations; social media; publications; sponsorship; digital advertising and communications; websites; media liaison; presentation materials such as displays; events; merchandise and signage; and any other published promotional communications designed to generate interest in and engagement with Adelaide University. 

4.3. The approved Adelaide University Brand comprises all representations that identify Adelaide University, including its official title, the logo, trademarks, brand elements, business names and domain names.

Document authorities and history

Related documents

¹ Forthcoming. Document titles may be subject to further refinement.