Bachelor of Business majoring in Marketing and Communication

Undergraduate | 2026

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Mode
Mode
Mode
Your study is primarily delivered on campus
On Campus
Start date icon
Start date
Start date
The month you will commence your studies. Exact start date is outlined in the course timetable.
February, July
Duration icon
Duration
Duration
Duration is approximate and based on a full-time study load. Part-time study is not available for international students.
3 year(s) full-time
Program code
Program code
BBUSI
Study as icon
Study as
Full-time
Fees
Indicative annual fees
Indicative annual fees
Published fees are indicative for 2025 , including the compulsory Student Services and Amenities Fee (SSAF) and appropriate yearly indexation. This is based on the total number of units studied for this program on an annual full-time basis. Please note that your tuition fees may be subject to an annual increase.
$48,100
Prerequisites icon
Prerequisite
Prerequisite
A prerequisite is a required course or/subject that you must have successfully completed before you can enrol into this program.
None
Assumed knowledge icon
Assumed knowledge
Assumed knowledge
Assumed knowledge, while not essential, is where you have a minimum level of understanding in the relevant course area.
None
English Language Requirements icon
English language requirements
IELTS Overall 6.5 IELTS Reading 6.0 IELTS Listening 6.0 IELTS Speaking 6.0 IELTS Writing 6.0 Equivalent English qualifications
CRICOS Code icon
CRICOS code
115682B
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Entry requirements

Admission criteria

To be eligible, an applicant must have achieved at least one of the following minimum entry requirements and demonstrate they fulfil any prerequisite and essential criteria for admission. In cases where there are more eligible applicants than available places, admission will be competitive with ranks based on the entry criteria.

Secondary education (Year 12)

  • Completion of a secondary education qualification equivalent to the South Australian Certificate of Education (SACE).

Vocational Education and Training (VET)

  • Completion of an award from a registered training organisation (RTO) at Certificate IV (AQF level 4) or higher.

Higher education study

  • Successful completion of at least 6 months full-time study (or equivalent part-time) in a higher education award program.

English language entry requirements

In addition, international students who speak English as an additional language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at Adelaide University. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.

  • IELTS Overall 6.5
  • IELTS Reading 6.0
  • IELTS Listening 6.0
  • IELTS Speaking 6.0
  • IELTS Writing 6.0

Please access the following link for a comprehensive list of English language tests accepted by Adelaide University and other important information in relation to meeting the University’s language requirements:

Equivalent English qualifications

Why Bachelor of Business?

In an image obsessed world, marketing and communication have never been more important to the success of brands, businesses and individuals. Blend marketing theories with communication strategies to assist organisations in achieving their corporate goals. 

Develop knowledge of marketing principles and brand development. Learn expertise required to excel as a marketing and communication specialist. Study courses like strategic communication and consumer insights, and gain a solid grounding in general business principles. Build the power skills sought after by employers and graduate ready to enter the workforce as a marketing professional.

program overview

Overview

Adelaide University’s Bachelor of Business majoring in Marketing and Communication merges marketing practices with communication theories to help organisations achieve corporate goals. Build the skills and knowledge necessary to succeed in the field of marketing, media and communication. Develop a deep understanding of marketing principles, consumer insights, brand development and advertising. Your studies will also explore specialised courses in media, communication and public relations. 

Build power skills needed to succeed in the future of business. Examine concepts of identity, diversity, equity and inclusion to foster cross-cultural skills and explore bias and power dynamics.  

Contemporary learning experiences across the degree are underpinned by community and industry engagement. Engage in an industry internship or placement and explore professional pathways in sectors aligned with your interests.

What you'll learn

You’ll focus on building key business knowledge including an understanding of the underpinning principles of marketing, financial and managerial accounting, and self-marketing. 

Explore concepts surrounding consumer behaviour and delve into advertising from the perspective of consumers, advertisers, and agencies. Examine the role of market research and the purpose of analytics in marketing.  

Be equipped with the key concepts and skills of brand management and develop the ability to analyse and conceptualise strategic issues in marketing planning. Build an understanding of the principles of public relations and public communication. Develop knowledge of the legal and ethical considerations in media. 

Expand your skills in writing, creating and managing the content used by organisations to communicate. Examine the complexity of the development, purpose and use of promotional activities within society. Your new entrepreneurial mindset will be fostered through embracing innovation and connecting with industry.  

Develop negotiation and effective collaboration skills through group work. Professional placement and internship opportunities are embedded within your second and third year. Develop a practical understanding of marketing, media and communication to explore career options and pathways. 

Majors  

The Bachelor of Business is also available with majors in the following: 

What courses you'll study

Complete 144 units comprising:

  • 54 to 66 units for Core courses, and
  • Either:
  • 30 to 78 units for one Major from Majors, or
  • 48 units from Discipline courses, and
  • 6 to 12 units from Work integrated learning, and
  • 6 to 36 units for Electives

Complete 54 to 66 units comprising:

  • 18 units from Common core, and
  • 36 to 48 units from Program core

Course name Course code Units
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Course name
UG Common Core 1
Course code
AUXX1000
Units
6
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Course name
UG Common Core 2
Course code
AUXX2000
Units
6
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Course name
UG Common Core 3
Course code
AUXX3000
Units
6

Course name Course code Units
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Course name
Accounting for Decision Makers
Course code
ACCT1000
Units
6
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Course name
Business Law
Course code
BUSI1001
Units
6
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Course name
Management, Organisations and Leadership
Course code
BUSI1002
Units
6
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Course name
Economics
Course code
ECON1001
Units
6
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Course name
Marketing Principles
Course code
MARK1000
Units
6
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Course name
Emerging Technologies, Data and Business Analytics
Course code
BUSI2001
Units
6
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Course name
Negotiation, Conflict Management and Resolution
Course code
BUSI2002
Units
6
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Course name
Strategic Management
Course code
BUSI3013
Units
6
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Course name
Principles of Economics
Course code
ECON1000
Units
6
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Course name
Digital Design Principles and Methods
Course code
GRAP1004
Units
6
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Course name
Research Methods in Media and Communication
Course code
MDIA2021
Units
6
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Course name
Media Law, Policy and Ethics
Course code
MDIA2022
Units
6
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Course name
Promotional Culture
Course code
MDIA2102
Units
6
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Course name
Strategic Planning for Media and Communication
Course code
MDIA3017
Units
6

Complete 60 units for ALL of the following:

Course name Course code Units
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Course name
Consumer Behaviour
Course code
MARK1001
Units
6
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Course name
Social Media Audiences and Algorithmic Cultures
Course code
MDIA1017
Units
6
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Course name
Introduction to Strategic Communication
Course code
MDIA1026
Units
6
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Course name
Marketing Analytics
Course code
MARK2000
Units
6
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Course name
Advertising
Course code
MARK2001
Units
6
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Course name
Creating Content for Media
Course code
MDIA2101
Units
6
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Course name
Digital and Social Media Management
Course code
MDIA2005
Units
6
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Course name
Branding
Course code
MARK3001
Units
6
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Course name
Digital Marketing
Course code
MARK3003
Units
6
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Course name
Marketing Planning
Course code
MARK3005
Units
6

Complete 6 to 12 units from the following:

Course name Course code Units
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Course name
Australian eChallenge
Course code
BUSI1005
Units
6
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Course name
Business Lifecycles
Course code
BUSI2007
Units
6
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Course name
WIL (Procurement and Supply Chain Management)
Course code
BUSI2390
Units
6
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Course name
WIL/ Profession
Course code
BUSI2900
Units
6
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Course name
WIL / Profession
Course code
BUSI2901
Units
6
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Course name
Sport Practicum 1
Course code
SPOR2900
Units
6
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Course name
Strategic Communication in Practice
Course code
MARK3004
Units
6
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Course name
Integrated Marketing
Course code
MARK3900
Units
6
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Course name
Sport Practicum 2
Course code
SPOR3900
Units
6

Complete 6 to 36 units comprising:

  • 0 to 30 units from Free electives, and
  • 0 to 18 units from Program electives

Course name Course code Units
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Course name
Australian eChallenge
Course code
BUSI1005
Units
6
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Course name
Australian Tech eChallenge
Course code
BUSI1006
Units
6
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Course name
International Business Environment
Course code
IBUS2000
Units
6
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Course name
International Human Resource Management
Course code
IBUS2002
Units
6
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Course name
Business Lifecycles
Course code
BUSI2007
Units
6
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Course name
Technology Entrepreneurship
Course code
BUSI2026
Units
6
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Course name
Sustainability and Social Enterprise
Course code
BUSI3000
Units
6
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Course name
Corporate Entrepreneurship
Course code
BUSI3002
Units
6
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Course name
Innovation Strategy and Systems
Course code
BUSI3004
Units
6
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Course name
AI for Business transformation
Course code
BUSI3005
Units
6
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Course name
Negotiated Project
Course code
BUSI3009
Units
6
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Course name
Family Business Management
Course code
BUSI3021
Units
6
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Course name
Infrastructure and Sustainability
Course code
PROJ3005
Units
6
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Course name
Project Logistics and Supply Chains
Course code
PROJ3006
Units
6

How to apply

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How to Apply

How to apply

Applications for international students are open now, to begin your studies in 2026.

Apply through one of the University’s official Education Agents, or via our International Application Systemopens in a new tab.

Find an Education Agent

Depending on your country of citizenship, you may be required to apply through one of our Education Agents.

FAQs

Explore answers to some of our most frequently asked questions.


Your study experience and support

Adelaide University sets you up for success in your studies – and your social life. You’ll have access to work placement and internship opportunities, overseas study tours and exchanges, networking events with guest speakers and more. Our campuses are equipped with purpose-built facilities including lecture theatres, libraries, workshops, laboratories, and spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform with personalised study information and resources.

You’ll have everything you need to live well and thrive during your studies, with health services on campus, gymnasiums, technology zones and modern student lounges. Get involved in campus sport or join our student clubs that will connect you to your passions – and the people who share them.

Adelaide also has a variety of accommodation options to suit your individual requirements and budget, with options ranging from dedicated student accommodation to private rentals. One of the world’s most liveable cities, Adelaide has lots of leafy parks, gardens and social hubs – and some of the highest living standards globally. No matter where you are in Adelaide, you’re only a short distance from beaches, vineyards, museums, art galleries, restaurants, bars and parklands. Visit the accommodation web pageopens in a new tab to find out more.

Student services

We’re here to support you on your student journey. Adelaide University offers a range of support services and facilities, including:

  • Career advice and mentoring services
  • Personal counselling
  • LGBTQIA+ support
  • Academic support
  • Fees and finance help
  • Security services
  • Accommodation services
  • Common rooms
  • Prayer rooms.

You’ll also have unlimited access to our dedicated student support hub. Visit in-person or online, or contact our friendly team by phone. We can assist you with anything study-related including enrolment, identification cards, timetables, fees and more.

Your campus

You'll be studying at one of our renowned campuses, accessing cutting-edge facilities and contemporary study spaces.

This degree is offered at the following campus(es)

Study hours

Your courses will require a combination of different learning formats, including lectures, tutorials, workshops, seminars and practicals. Aside from your classes, you’ll also need to allocate additional time for independent study. This may include assignments, readings, projects and contributing to online discussion forums. As a rough guide, full-time studies may require 12-26 hours of class time and 14-18 hours of independent study per week. 

 

Assessment

During your studies at Adelaide University, you’ll complete a mixture of practical, professional and research-based learning. Your assessment types will vary depending on the degree you’re studying, but may include: 

  • Case studies  
  • Essays and assignments  
  • Examinations  
  • Group projects  
  • Internships and placements  
  • Practicals  
  • Presentations  
  • Reports and project documentations 
  • Research projects 
  • Workplace and classroom contributions. 
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