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Bachelor of Marketing and Communication

Undergraduate | 2026

Mode

100% Online

Start date

January, April, June, September

Duration

3 year(s) full-time

Program code

XBMCO

Study as

Full-time

Indicative annual fees

$27,100

Non-tuition fees

Prerequisite

None

Assumed knowledge

None

Time commitment

10-15 hours per week per course

Entry requirements

Admission criteria

To be eligible, an applicant must have achieved at least one of the following minimum entry requirements and demonstrate they fulfil any prerequisite and essential criteria for admission. In cases where there are more eligible applicants than available places, admission will be competitive with ranks based on the entry criteria.

Secondary education (Year 12)

Completion of a secondary education qualification equivalent to the South Australian Certificate of Education (SACE).

Vocational Education and Training (VET)

Completion of an award from a registered training organisation (RTO) at Certificate IV (AQF level 4) or higher.

Higher education study

Successful completion of at least 6 months full-time study (or equivalent part-time) in a higher education award program.

International non-student visa holders

This program is delivered online. It is open to international students who:

are studying online outside of Australia; or
do not require a student visa to undertake this program in Australia.

It is not available to international students wishing to study in Australia on a student visa.

English language entry requirements

In addition, international students who speak English as an additional language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at Adelaide University. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.

IELTS Overall 6.5
IELTS Reading 6.0
IELTS Listening 6.0
IELTS Speaking 6.0
IELTS Writing 6.0

Please access the following link for a comprehensive list of English language tests accepted by Adelaide University and other important information in relation to meeting the University’s language requirements:

Equivalent English qualifications

International admissions by country

Country	Requirement	Score
Australia	ATAR	65
Bangladesh	Higher Secondary Certificate (HSC)	4.75
China	Gaokao	60%
China	Maple Leaf Education Systems World School Program	60%
Global	International Baccalaureate	24
Hong Kong	Diploma of Secondary Education (HKDSE)	15
India	CBSE and CISCE	65
India	State Board Examinations	75
Indonesia	SMA III	70%
Kenya	Certificate of Secondary Education (KCSE)	B
Malaysia	Matrikulasi	2.33
Malaysia	Sijil Tinggi Persekolahan Malaysia (STPM)	2.33
Malaysia	United Entrance Certificate (UEC)	25
Nepal	National Examinations Board (NEB)	2.61
Philippines	High School Diploma (Grade 12) (Academic Track) K12	85%
Singapore	Singapore GCE Advanced Levels	6
Sri Lanka	GCE A Levels	7
Taiwan	GSAT %	60%
Thailand	Matayom 6	3.00
UK / Global	GCE Advanced Levels	6
UK / Global	NCUK	6
USA / Global	Advanced Placement (AP)	6
USA / Global	America College Test (ACT)	20
USA / Global	Scholastic Assessment Test (SAT)	1050
Vietnam	Bằng Tốt Nghiệp Trung Học Phổ Thôxwng (Vietnamese Year 12)	7.5

Note:

Applications for 100% online study at Adelaide University will open in July 2025, to commence study in 2026.

Why Bachelor of Marketing and Communication?

Build a toolbox of marketing communication skills.

In today’s digital world, we’re bombarded with new marketing channels, technology and consumer models every day. Become an agile marketing communications professional. Learn to adapt and respond to an evolving industry.

Enhance your employability with creative, strategic and analytical knowledge.

Gain the expertise you need to face today’s marketing challenges. Study topics like social media, public relations, marketing analytics, digital marketing, advertising, retailing, brand management and content creation.

With Australia’s workforce demand increasing for marketing professionals over the next 5-10 years – secure your future with Adelaide University’s 100% online Bachelor of Marketing and Communication (Jobs and Skills, 2024).

Overview

With Adelaide University's 100% online Bachelor of Marketing and Communication, you’ll become the future-focused professional the industry is seeking.

Build expertise in advertising, public relations, content creation, marketing analytics, retailing and brand management. Deepen your understanding of social media channels, digital presence, personal brand and reputation.

Explore marketing as the study of trading and exchange in a modern economy. Conduct market research and interpret qualitative and quantitative data.

Get hands-on with digital content creation, enhancing your creative thinking, storytelling and audience understanding. Learn how to drive advertising campaigns and apply best-practice standards in web design.

Examine media law and the ethical issues in professional media practice. Understand marketing analytics, consumer markets, brand performance, and product attributes. You’ll be guided by experts who conduct world-class research at the Ehrenberg-Bass Institute for Marketing Science and advise global brands.

Stand out from the crowd with your creative, strategic and analytical expertise.

Key features

Build your skillset across social media, advertising, public relations, content creation, analytics and brand management.
Design integrated campaigns combining content creativity with data analysis.
Explore emerging trends in digital marketing such as online advertising, mobile marketing and CRM strategies.
Develop successful integrated marketing and communication campaigns for the digital world.
Experience the real world of marketing communication with an industry project, online presentation and reporting.
Study this degree 100% online, with 24/7 access to our digital learning platform so you can study on demand, on any device.

What you'll learn

Our Bachelor of Marketing and Communication equips you to succeed in an evolving industry.

In your first year, you’ll explore social media as a professional marketing channel. Study creative design principles, processes, skills and media production techniques. Get hands-on with digital media formats including video production and website development.

By second year, you’ll be managing the tools used to target audiences. Become an informed advertising buyer and manager. Understand the legal and ethical issues involved in professional media practice.

The final year will deepen your understanding of marketing principles in the digital world. Enhance your knowledge of the techniques and methods used to promote products, services and information. Build your knowledge of web development accessibility and web design.

You’ll study future-focused courses, such as:

Introduction to digital media
Marketing principles: trading and exchange
Public relations: theory and practice
Marketing analytics
Content creation for media
Consumer Behaviour
Digital Marketing
Advertising
Web design
Branding.

Discover answers to interesting questions. What motivates consumers’ digital purchasing habits? Why are businesses turning to online advertising to reach new audiences? How do successful marketers quantify their success using statistics and data? How do you develop strategies to increase website traffic?

Become a social media expert. Elevate your communications career with social media skills. Learn to develop and implement social media campaigns to gain followers and create conversations with your audiences. Write engaging online content, create content calendars and develop social media schedules.

Choose the following courses as part of your elective sequence to graduate with a minor in social media:

Introduction to social media
Content creation for media
Media law and ethics
Social media engagement.

Experience real-world learning using actual case studies and the latest research from global brands.

This 100% online degree is designed specifically for virtual learning, allowing you to study on demand and take full control of your learning journey. Get support seven days a week, log in to our interactive online environment 24/7 and access learning resources whenever you need, on any device.

What courses you'll study

Complete 144 units comprising:

132 units for all Core courses, and
12 units for Electives

Complete 132 units for ALL of the following:

	Course code	Units
Course name UO Accounting for Business	Course code ACCT1005	Units 6
Course name UO Communication and Media	Course code COMM1008	Units 6
Course name UO Introduction to Social Media	Course code COMM1009	Units 6
Course name UO Business Law	Course code LAWS1018	Units 6
Course name UO Consumer Behaviour	Course code MARK1011	Units 6
Course name UO Marketing Principles: Trading and Exchange	Course code MARK1013	Units 6
Course name UO Public Relations: Theory and Practice	Course code MARK1014	Units 6
Course name UO Introduction to Digital Media	Course code MDIA1013	Units 6
Course name UO Communication Research Methods	Course code COMM2005	Units 6
Course name UO Content Creation for Media	Course code COMM2006	Units 6
Course name UO Media Law and Ethics	Course code JOUR2005	Units 6
Course name UO Advertising	Course code MARK2008	Units 6
Course name UO Marketing Analytics	Course code MARK2009	Units 6
Course name UO Retailing	Course code MARK2011	Units 6
Course name UO Communication Management in Practice	Course code COMM3002	Units 6
Course name UO Integrated Communication Planning	Course code COMM3003	Units 6
Course name UO Promotional Communication: Advertising, Publicity and Marketing	Course code COMM3004	Units 6
Course name UO Branding	Course code MARK3010	Units 6
Course name UO Essentials of Marketing Planning	Course code MARK3011	Units 6
Course name UO Integrated Marketing	Course code MARK3012	Units 6
Course name UO Digital Marketing	Course code MARK3013	Units 6
Course name UO Web Design	Course code MDIA3011	Units 6

Complete 12 units comprising:

12 units from Program electives

	Course code	Units
Course name UO Critical Approaches to Online Learning	Course code SOCI3014	Units 6
Course name UO News Reporting	Course code JOUR1009	Units 6
Course name UO Market Research	Course code MARK2010	Units 6

Career outcomes

With strong growth projected for marketing roles over the next decade, graduates can look forward to abundant career opportunities (Jobs and Skills, 2024).

Fancy working as a media planner? You’ll ensure advertising campaigns reach the right audiences via the best channels. Use analytics tools to track performance and inform your approach to align with objectives.

Want to be a brand and advertising manager? You’ll develop marketing strategies, coordinate advertising campaigns and oversee branding initiatives. Analyse market trends, consumer behaviours and competitor activities.

Keen to work as a market analyst? You’ll collect and analyse data on customer demographics. Design marketing campaigns based on customer insights. Assess plans and strategies.

Your future career might be as a:

Digital and social media manager
PR coordinator
Content creator and writer
Digital marketer
Market analyst
Brand manager
Marketing and communication professional.

Industry Trends

Driven by a need for specialist skills to meet the demands of the digital world, Australia’s marketing and communication industry is thriving.

With businesses focusing on data-driven campaigns, graduate experience in platforms like Google Ads and Meta Ads is essential. This reflects the shift towards social media, email marketing and SEO-focused strategies (ACCC, 2024).

Understanding consumer behaviour has never been more critical. Graduates with data analysis skills will have a competitive edge. With the growing trend towards evidence-based marketing, employers seek professionals to turn data into actionable insights (ACCC, 2024).

How to apply

Applications for 100% online study at Adelaide University will open in July 2025, to commence study in 2026.

If you want to start your studies earlier, consider applying to the University of Adelaide or UniSA now, and continue onto Adelaide University in 2026.

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Fit study around your life

From 24/7 access to specialised support, discover the benefits of studying online with Adelaide University.

Learn more

Ask Adelaide University

You’ll access all your learning resources, submit assessments, and engage with your academic team and peers via Adelaide University's unique online learning platform, available 24/7.

You'll learn through a mix of interactive experiences including videos, virtual forums, online discussions and activities, with no need to attend an Adelaide University campus, not even for assessments or exams.

Our degrees are specifically designed for online learning, and you'll be fully supported throughout your studies by our local student support team and our expert academics, available seven days a week. You'll stay engaged with networking opportunities and virtual events, and once you graduate, you're invited to either join us in Adelaide, or celebrate via livestream with your family and friends.

As a general rule, any desktop or laptop computer produced in the last three years will be capable of meeting the online learning requirements. While mobiles and tablets are able to access most of your online content, we recommend using a desktop or laptop computer to make the most of the online learning experience. You'll also require a reliable internet connection, and you may need a webcam.

As an Adelaide University student, you'll have free access to the full Office 365 ProPlus suite, which includes Word, Excel and PowerPoint. If your degree requires specialised software, you'll also be able to download this to your device for free.

You'll have 24/7 access to your learning resources via the online learning platform, and can study when and where it suits you. In some rare instances, assessments or contact with your online academic team may require you to be online at a set time, however these times are generally flexible. You'll be able to discuss your requirements with your academic team or speak to our student support team if you need assistance.

If your course has an exam, you will generally need to sit this at a designated date and time.

Yes, if you have studied at university or completed a VET qualification (Certificate IV or above), or can demonstrate significant and relevant work experience, you could be eligible to receive credit towards your degree.

Your eligibility for credit will be assessed once you have submitted your application, and you will be informed of your credit outcome before your application is approved and you need to enrol. If you don't have the information required to be considered for credit when you apply to study, you will still be able to apply for credit after your application has been approved, with an outcome usually determined within a few days.

No, if you are enrolled in a 100% online Adelaide University program, you are not able to enrol into an on-campus course as part of your degree. However, as an Adelaide University student, you are welcome to visit our Adelaide campuses and participate in student events and clubs, utilise our sporting facilities and libraries, and attend your graduation ceremony in-person.

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Your study experience and support

Studying 100% online with Adelaide University means joining a dynamic community of learners – all supported by dedicated teams committed to your success. From day one to graduation, you’ll have access to comprehensive academic, student and technical support teams to ensure you get the most out of your online learning journey.

Student support services

Need help with enrolments, managing your study load, or setting your academic goals? Our student support team is here to assist. They’re your first point of contact for advice and are available seven days a week, including out-of-hours and on weekends. Get the help you need – when it suits you.

As an online student, you’ll also have access to our specialised on-campus student support services. Whether you’re looking for career advice, health and wellbeing support, international student assistance, accessibility services, or something else, we’ve got you covered. Visit the Support webpage to explore the services available.

Online academic support

From understanding course content to tackling assignments, writing, and referencing, our expert academics are here to guide you. Available seven days a week, they’ll provide personalised support to help you progress through your studies.

Tech support

We’ve got your back when it comes to technology. Our IT support team is available 24/7 to resolve any tech challenges you might face. With fast response times and tailored solutions, we’ll ensure nothing stands in your way. You’ll also enjoy free access to software downloads required for your program.

Study hours

Adelaide University’s 100% online programs offer the flexibility to fit your lifestyle. You can engage with course materials at any time that works for you – there’s no need to log in at set times. To stay on track, we recommend setting aside 10 to 15 hours per week for each course, but you can adapt your schedule and your study load to suit your needs.

Assessment

All assessments, including exams (if required) are conducted 100% online – so you’ll never need to travel to submit an assignment or sit an exam. Depending on your program, your assessments might include:

An industry-relevant project or case study
An online presentation
Essays and reports.