Why Bachelor of Business (Marketing)?
Use insights to make an impact with this 100% online marketing degree.
With our Bachelor of Business (Marketing) you’ll become an expert on consumer behaviour and the scientific laws of brand growth.
You’ll use your knowledge of marketing and analytical skills to drive sales. Harness your creativity and strategic thinking to help businesses reach their goals. Be led by some of the best marketing scientists in the world from the Ehrenberg Bass Institute for Marketing Science. Jump into a booming industry influenced by the rise of digital technology.
Overview
Build your knowledge on business fundamentals and marketing with our Bachelor of Business (Marketing). Learn from marketing scientists who have advised some of the world's biggest brands. Understand how brands grow, and buyers behave so you’ll be ready to step straight into exciting careers.
Your studies will cover key marketing areas, including strategy, advertising, media planning and buying, sales, marketing research, branding and marketing analytics. You’ll be able to communicate with different target audiences, design strategies to achieve organisational goals and use performance metrics to inform marketing decisions.
Our Bachelor of Business (Marketing) provides industry-leading marketing knowledge, preparing you to enter a fast-evolving field. You’ll graduate with a versatile degree, ready to take on a range of roles in business and marketing.
Key features
Study topics on brand management, market research, advertising, consumer behaviour, retailing, strategic marketing, business intelligence and analytics. - Explore scientific principles behind consumer psychology and brand growth.
- Be guided by experts who conduct world-class research and advise global brands at the Ehrenberg-Bass Institute for Marketing Science
- Combine creativity with data analysis skills to create marketing strategies.
- Help businesses drive sales, reach their goals and target global audiences.
- Benefit from a professional development opportunity where you’ll begin planning your future career.
What you'll learn
This degree will give you a solid understanding of business fundamentals along with marketing knowledge across consumer behaviour, market research and analysis, advertising and brand management.
In your first year, you’ll jump into essential business topics, including:
- Principles of economics
- Business law
- Accounting for business or
- Quantitative methods for business.
You’ll also get a start on your marketing topics, including marketing principles: trading and exchange, and consumer behaviour.
In your second year, your topics will cover advertising, retailing, market research and analytics, business intelligence, entrepreneurship for social and market impact, and organisational management. You’ll also complete a professional development marketing course, where you’ll create a career plan.
Your final year will give you specialised knowledge to take into your career as a marketing professional. You’ll apply your new skills and knowledge into real-world business and marketing management contexts. Explore topics on strategic management, branding, essentials of marketing planning, integrated marketing and international business environments. You’ll also choose from a range of work integrated learning electives such as digital marketing, virtual industry internship, business practicum or a business internship.
Elevate your communications career with social media skills. Learn to develop and implement social media campaigns to gain followers and create conversations with your audiences. Write engaging online content, create content calendars and develop social media schedules.
Choose the following courses as part of your elective sequence to graduate with a minor in social media:
- Introduction to social media
- Content creation for media
- Media Law and Ethics
- Social Media Engagement.
When you graduate, you’ll be able to create marketing strategies that grow brands’ mental and physical availability. You’ll be ready to use your insights to make informed decisions based on meaningful marketing metrics.
Majors
The Bachelor of Business is also available with majors in the following:
- Management
- Human Resource Management
- Financial Planning
- Digital Business
- Economics, Finance and Trade
- Tourism, Event and Hospitality Management.
What courses you'll study
Complete 144 units comprising:
- 108 units from Core courses, and
- 36 units for Electives
Complete exactly 108 units from the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
Course name
UO Accounting for Business
|
Course code
ACCT1005
|
Units
6
|
|
|
Course name
UO Management and Organisation
|
Course code
BUSI2019
|
Units
6
|
|
|
Course name
UO Entrepreneurship for Social and Market Impact
|
Course code
BUSI2021
|
Units
6
|
|
|
Course name
UO Strategic Management
|
Course code
BUSI3033
|
Units
6
|
|
|
Course name
UO Principles of Economics
|
Course code
ECON1010
|
Units
6
|
|
|
Course name
UO International Business Environments
|
Course code
IBUS3008
|
Units
6
|
|
|
Course name
UO Business Intelligence
|
Course code
INFO2022
|
Units
6
|
|
|
Course name
UO Business Law
|
Course code
LAWS1018
|
Units
6
|
|
|
Course name
UO Consumer Behaviour
|
Course code
MARK1011
|
Units
6
|
|
|
Course name
UO Professional Development in Marketing
|
Course code
MARK1012
|
Units
6
|
|
|
Course name
UO Marketing Principles: Trading and Exchange
|
Course code
MARK1013
|
Units
6
|
|
|
Course name
UO Advertising
|
Course code
MARK2008
|
Units
6
|
|
|
Course name
UO Marketing Analytics
|
Course code
MARK2009
|
Units
6
|
|
|
Course name
UO Market Research
|
Course code
MARK2010
|
Units
6
|
|
|
Course name
UO Retailing
|
Course code
MARK2011
|
Units
6
|
|
|
Course name
UO Branding
|
Course code
MARK3010
|
Units
6
|
|
|
Course name
UO Essentials of Marketing Planning
|
Course code
MARK3011
|
Units
6
|
|
|
Course name
UO Integrated Marketing
|
Course code
MARK3012
|
Units
6
|
|
|
Course name
UO Quantitative Methods for Business
|
Course code
MATH1028
|
Units
6
|
Complete 36 units comprising:
- 12 units from Free electives, and
- 18 units from Program electives, and
- 6 units from Program electives - Marketing
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
UO Managing the Employment Relationship
|
Course code
BUSI3028
|
Units
6
|
|
|
Course name
UO International Management Ethics and Values
|
Course code
BUSI3030
|
Units
6
|
|
|
Course name
UO Managing Decision Making
|
Course code
BUSI3031
|
Units
6
|
|
|
Course name
UO Organisational Leadership
|
Course code
BUSI3032
|
Units
6
|
|
|
Course name
UO Organisational Entrepreneurship
|
Course code
BUSI3035
|
Units
6
|
|
|
Course name
UO Virtual Industry Internship
|
Course code
BUSI3041
|
Units
6
|
|
|
Course name
UO Digital Marketing
|
Course code
MARK3013
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Business International Study Tour
|
Course code
BUSI2016
|
Units
6
|
|
|
Course name
UO Virtual Industry Internship
|
Course code
BUSI3041
|
Units
6
|
|
|
Course name
UO Marketing for Health and Wellbeing
|
Course code
MARK2012
|
Units
6
|
|
|
Course name
UO Digital Marketing
|
Course code
MARK3013
|
Units
6
|
Career outcomes
With our Bachelor of Business (Marketing) you can pursue all sorts of exciting careers in business and marketing. You could be a brand manager, advising businesses on how to boost their growth. You might be a marketing analyst marketing coordinator, taking charge to make sure company’s reach their goals. Perhaps you’ll be a market researcher, identifying consumer trends and audience data to inform cutting-edge marketing strategy.
Or, you could pursue the following careers:
- Account manager
- Business development manager
- Fundraising and development officer
- International marketer
- Marketing insights analyst
- Media planner or campaign manager
- Sales and marketing manager.
Industry trends
The demand for marketing professionals is skyrocketing, driven by digitalisation and the need for data-driven strategies (Marketing Hire, 2024). Employment for marketing managers is expected to grow by 10% by 2030 – faster than any other occupation (BLS, 2023). Key roles employers are looking for include marketing managers, data analysts and social media managers (Marketing Hire, 2024). As businesses continue to build their online platforms, your skills as a qualified marketing professional will be highly sought after.
Ask Adelaide University
Your study experience and support
Studying 100% online with Adelaide University means joining a dynamic community of learners – all supported by dedicated teams committed to your success. From day one to graduation, you’ll have access to comprehensive academic, student and technical support teams to ensure you get the most out of your online learning journey.
Student support services
Need help with enrolments, managing your study load, or setting your academic goals? Our student support team is here to assist. They’re your first point of contact for advice and are available seven days a week, including out-of-hours and on weekends. Get the help you need – when it suits you.
As an online student, you’ll also have access to our specialised on-campus student support services. Whether you’re looking for career advice, health and wellbeing support, international student assistance, accessibility services, or something else, we’ve got you covered. Visit the Support webpage to explore the services available.
Online academic support
From understanding course content to tackling assignments, writing, and referencing, our expert academics are here to guide you. Available seven days a week, they’ll provide personalised support to help you progress through your studies.
Tech support
We’ve got your back when it comes to technology. Our IT support team is available 24/7 to resolve any tech challenges you might face. With fast response times and tailored solutions, we’ll ensure nothing stands in your way. You’ll also enjoy free access to software downloads required for your program.
Study hours
Adelaide University’s 100% online programs offer the flexibility to fit your lifestyle. You can engage with course materials at any time that works for you – there’s no need to log in at set times. To stay on track, we recommend setting aside 10 to 15 hours per week for each course, but you can adapt your schedule and your study load to suit your needs.
Assessment
All assessments, including exams (if required) are conducted 100% online – so you’ll never need to travel to submit an assignment or sit an exam. Depending on your program, your assessments might include:
- An industry-relevant project or case study
- An online presentation
- Essays and reports.
