Master of Strategic Communication

Postgraduate | 2026

Mode

On Campus

Start date

February, July

Campus

Adelaide City

Duration

2 year(s) full-time

Program code

MASTC

Study as

Full-time

Indicative annual fees

$45,500

Non-tuition fees

Prerequisite

None

Assumed knowledge

None

English language requirements

IELTS Overall 6.5 IELTS Reading 6.0 IELTS Listening 6.0 IELTS Speaking 6.0 IELTS Writing 6.0 Equivalent English qualifications

CRICOS code

115960G

Entry requirements

Admission criteria

To be eligible, an applicant must have achieved at least one of the following minimum entry requirements and demonstrate they fulfil any prerequisite and essential criteria for admission. In cases where there are more eligible applicants than available places, admission will be competitive with ranks based on the entry criteria.

A completed bachelor (AQF level 7) or bachelor honours (AQF level 8) degree or equivalent from a recognised higher education institution; OR
A completed nested or related graduate certificate (AQF level 8) or higher or equivalent from a recognised higher education institution.

English language entry requirements

In addition, international students who speak English as an additional language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at Adelaide University. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.

IELTS Overall 6.5
IELTS Reading 6.0
IELTS Listening 6.0
IELTS Speaking 6.0
IELTS Writing 6.0

Please access the following link for a comprehensive list of English language tests accepted by Adelaide University and other important information in relation to meeting the University’s language requirements:

Equivalent English qualifications

Why Master of Strategic Communication?

Design communications that move people.

From creative product launches to timely and clear disaster response information – effective communication is key in moving us towards action.

In an era of constant chatter and demands on our attention, it is more difficult than ever for organisations and businesses to get their messages out when it matters most.

Which is why, no matter the sector, professionals with the expertise to cut through the noise to inspire, connect and influence are highly sought after.

Our Master of Strategic Communication equips you with the versatile skillset needed to lead strategic communication planning, management and execution across all key digital and non-digital channels – in any sector, anywhere in the world.

Overview

Craft messages that matter with our Master of Strategic Communication.

Explore the role of communication in a range of sectors, with a focus on strategic communication and public relations theory and practice. Take courses in media relations and learn how businesses can leverage a hybrid of traditional and digital-first strategies and tools to grow and improve organisational reputation. Dive deep into campaign planning and content creation.

Take courses examining global perspectives and theory in risk and crisis communication practice. Develop actionable, and innovative strategies for reputation management and recovery in the context of organisational risks and crises. Hone your design eye and knowledge of visual design tools, preparing you well for effective collaboration with a wide range of specialist content designers.

Choose electives that spark your passion and dive into specialised areas of study. Through an immersive industry project or communication-related research project, you'll transform academic insights into practical, hands-on experience.

Emerge with the advanced expertise to lead strategic communication in your organisation. Design communications that are business-aligned, purposeful and timely – capable of cutting through the noise when it matters most.

Key features

Develop in-depth knowledge of strategic communication and public relations concepts.
Gain advanced understanding of campaign planning, social media management and transmedia storytelling.
Develop expertise in core areas such as crisis communication, digital design management and research.
Critically examine current and emerging global media trends.
Undertake electives aligned to your interests and career goals.
Complete a major industry-based project or a communication-related research project.

What you'll learn

In the Master of Strategic Communication, you will complete a range of advanced courses that extend your knowledge and skills in best practice and emerging strategic communications and public relations concepts, theories, principles and practices.

Alongside specialised communication courses, you’ll also complete courses covering core media skills relevant to the full spectrum of digital and non-digital channels and tools. You’ll study topics, including:

Strategic communication contexts
Risk, issues and crisis communication
Media management
Social media management
Campaign planning
Transmedia storytelling
Managing digital design
Researching strategic communication and media
Leadership in strategic communication.

Throughout your degree, you’ll have the chance to explore areas of interest through a wide range of electives.

In your final year, you’ll complete an industry-based project or a communication-related research project.

What courses you'll study

Complete 96 units comprising:

78 to 90 units from Core courses, and
6 to 18 units for Electives

Complete 78 to 90 units from the following:

	Course code	Units
Course name Managing Digital Design	Course code GRAP5000	Units 6
Course name Strategic Communication Contexts	Course code MDIA5000	Units 6
Course name Media Management	Course code MDIA5010	Units 6
Course name Social Media Management	Course code MDIA5002	Units 6
Course name Campaign Planning	Course code MDIA5003	Units 6
Course name Transmedia Storytelling	Course code MDIA5015	Units 6
Course name Risk, Issues and Crisis Communication	Course code MDIA5001	Units 6
Course name Researching Strategic Communication and Media	Course code MDIA5008	Units 12
Course name Leadership in Strategic Communication	Course code MDIA5016	Units 12
Course name Strategic Communication Extended Research Project	Course code MDIA6002	Units 24
Course name Strategic Communication Project	Course code MDIA6000	Units 12

Complete 6 to 18 units comprising:

6 to 18 units from Free electives

Career outcomes

As a graduate of the Master of Strategic Communication at Adelaide University, you’ll emerge equipped to lead strategic communication in any sector, anywhere in the world.

You might take up a role as a corporate communications manager, developing and implementing communication strategies designed to enhance a company’s image and reputation. Maybe you’ll lead rebranding initiatives for large, global organisations as a global brand manager. Perhaps you’ll become a crisis communication consultant, advising businesses on how to communicate effectively and manage public perception in the event of product recalls or organisational restructures.

Some career paths you could pursue include:

Communications director
Public relations manager
Marketing manager
Social media manager
Content strategist
Media relations manager
Brand manager
Community relations manager
Public affairs specialist.

Industry trends

As the world continues to navigate unprecedented challenges and economic turbulence, organisations from all sectors are racing to adapt their processes, policies and practices to be more fit-for-purpose for one of the most complex business environments we’ve ever seen. Strategic communications professionals are pivotal in shaping and managing the overall communication strategy of an organisation.

In an era where there’s ever-increasing competition for our time and attention, these professionals are experts in helping businesses cut through the noise and deliver purposeful communication when it matters most, whether that be helping people navigate an unexpected crisis, shoring up trust in a brand’s reputation or ensuring a brand’s messaging is culturally inclusive.

The World Economic Forum (2023) suggests that as industries continue to rely on digital technologies for innovation and growth, the need for strategic communication professionals to stay ahead and fluent in the latest media technologies will only become more critical.  

How to apply

Check your eligibility

Before you begin, find the degree you wish to study and check you meet the academic entry requirements and English language requirements.

Entry requirements

Gather your relevant documents

Ensure you have all supporting documentation needed at the time of application to avoid delays.

How to apply

Complete and send your application

Apply through one of the University’s official agency partners, or via our online application system.

Apply now

How to apply

Applications for international students are open now, to begin your studies in 2026.

Apply through one of the University’s official Education Agents, or via our International Application System.

Find an Education Agent

Depending on your country of citizenship, you may be required to apply through one of our Education Agents.

Find an education agent in your country

FAQs

Explore answers to some of our most frequently asked questions.

Applications for Australian students to study at Adelaide University will open in August 2025. Applications will be via SATAC for most undergraduate and postgraduate coursework programs.

Applications to study a 100% online degree will open in July 2025 via a direct application process.

In the meantime, you could start your studies at UniSA or the University of Adelaide in 2025 and continue on to Adelaide University in 2026.

Adelaide University is South Australia’s largest university with seven campuses across the state. Adelaide City Campus is in the heart of the central business district (including eastern and western precincts), while our Magill, Mawson Lakes and Waite campuses are located within the inner suburbs of Adelaide. Our Mount Gambier, Roseworthy and Whyalla campuses are set in the regions of South Australia. Building on our digital and online learning successes, we aim to also deliver online education to more students than any other Australian university.

Each of our campuses is equipped with cutting-edge, discipline specific facilities, contemporary study spaces and well-resourced libraries. Our city and suburban campuses also feature on-site gyms and eateries, and health services on, or nearby, campus.

You will be well supported academically, socially, emotionally and spiritually with access to on-campus facilities and services such as counselling, learning support, childcare, prayer rooms and more.

You will be well supported through a range of services at Adelaide University to ensure you get the most out of your student experience. Support services include:

Academic learning support, spanning assistance with writing, referencing, mathematics and more.
Advice and advocacy regarding access, adjustments and inclusivity if you have a disability, impairment, chronic health condition or significant caring responsibilities.
Libraries providing flexible study spaces, access to books, computer suites and online resources – as well as referencing support, search tips and more.
Career development hub, including extensive self-help resources, online learning programs, on-campus events, workshops and networking, one-on-one advice, and job search support.
Qualified counsellors who can provide confidential support to manage your mental health and wellbeing.
On-campus medical clinics on-site where you can make an appointment with a General Practitioner to discuss acute and preventative health care matters.
Information and advice for international students regarding accommodation, student life, and academic policies and procedures.
An active and visible LGBTIQA+ Ally Network that ensures the University provides a supportive environment where all staff and students can safely work and study free of harassment or discrimination.
Prayer rooms on campus, including gender specific spaces for worship purposes.
Campus security available 24 hours a day, seven days a week to ensure all students feel safe on campus.
A range of scholarships offered to commencing and continuing students each year to make university life a little easier.
A number of social outlets including student lounges, gyms, student-led clubs, sports teams and free events throughout the year.

Your tuition fees will depend on your program of study and enrolment load. You can find the annual fees relevant to your program on the specific degree page under the ‘fees’ section. The annual fee payable for your chosen program will also be outlined in your Offer of Admission.

Adelaide University will open in January 2026. Your studies will start at different times depending on what study period you’ve applied for. Adelaide University is currently using a semester model, which means most degrees start in Semester 1. Some degrees are also available to start in mid-year, sometimes with a different degree structure. 

Studies at Adelaide University typically commence in:  

February for Semester 1  
July for Semester 2.

Some degrees, such as the Bachelor of Medical Studies and Master of Business Administration, will have different starting dates. View the relevant degree page for more detail. 

For other key dates, including census dates and exam periods, you can view the Academic calendar. 

View all FAQs

Your study experience and support

Adelaide University sets you up for success in your studies – and your social life. You’ll have access to work placement and internship opportunities, overseas study tours and exchanges, networking events with guest speakers and more. Our campuses are equipped with purpose-built facilities including lecture theatres, libraries, workshops, laboratories, and spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform with personalised study information and resources.

You’ll have everything you need to live well and thrive during your studies, with health services on campus, gymnasiums, technology zones and modern student lounges. Get involved in campus sport or join our student clubs that will connect you to your passions – and the people who share them.

Adelaide also has a variety of accommodation options to suit your individual requirements and budget, with options ranging from dedicated student accommodation to private rentals. One of the world’s most liveable cities, Adelaide has lots of leafy parks, gardens and social hubs – and some of the highest living standards globally. No matter where you are in Adelaide, you’re only a short distance from beaches, vineyards, museums, art galleries, restaurants, bars and parklands. Visit the accommodation web page to find out more.

Student services

We’re here to support you on your student journey. Adelaide University offers a range of support services and facilities, including:

Career advice and mentoring services
Personal counselling
LGBTQIA+ support
Academic support
Fees and finance help
Security services
Accommodation services
Common rooms
Prayer rooms.

You’ll also have unlimited access to our dedicated student support hub. Visit in-person or online, or contact our friendly team by phone. We can assist you with anything study-related including enrolment, identification cards, timetables, fees and more.

Your campus

You'll be studying at one of our renowned campuses, accessing cutting-edge facilities and contemporary study spaces.

This degree is offered at the following campus(es)

Study hours

Your courses will require a combination of different learning formats, including lectures, tutorials, workshops, seminars and practicals. Aside from your classes, you’ll also need to allocate additional time for independent study. This may include assignments, readings, projects and contributing to online discussion forums. As a rough guide, full-time studies may require 12-26 hours of class time and 14-18 hours of independent study per week.

Assessment

During your studies at Adelaide University, you’ll complete a mixture of practical, professional and research-based learning. Your assessment types will vary depending on the degree you’re studying, but may include: