Postgraduate | 2026

International Master of Business Administration specialising in Marketing

Degree hero banner
Start date icon
Start date
Start date
The month you will commence your studies. Exact start date is outlined in the course timetable.
February, July
Duration icon
Duration
Duration
Duration is approximate and based on a full-time study load. Part-time study is not available for international students.
2 year(s) full-time
Mode icon
Mode
Mode
Your study will be a mix of online and on-campus classes.
Hybrid
Program code
Program code
MAIMB
Study as icon
Study as
Full-time
Fees
Indicative fees
Indicative fees
Published fees are indicative for 2025 , including the compulsory Student Services and Amenities Fee (SSAF) and appropriate yearly indexation. This is based on the total number of units studied for this program on an annual full-time basis. Please note that your tuition fees may be subject to an annual increase.
$48,100
Prerequisites icon
Prerequisite
Prerequisite
A prerequisite is a required course or/subject that you must have successfully completed before you can enrol into this program.
None
Assumed knowledge icon
Assumed knowledge
Assumed knowledge
Assumed knowledge, while not essential, is where you have a minimum level of understanding in the relevant course area.
None
English Language Requirements icon
English language requirements
IELTS Overall 6.5 IELTS Reading 6.0 IELTS Listening 6.0 IELTS Speaking 6.0 IELTS Writing 6.0 Equivalent English qualifications
CRICOS Code icon
CRICOS code
115889J
  1. Brochure download icon
  2. Enquire enquire icon
  3. Apply arrow-right-white icon

Entry requirements

Admission criteria

To be eligible for admission, an applicant must have achieved at least one of the following minimum entry requirements and fulfill any essential criteria for admission:

  • A completed bachelor (AQF level 7) or bachelor honours (AQF level 8) degree or equivalent from a recognised higher education institution; OR
  • A completed nested or related graduate certificate (AQF level 8) or higher from a recognised higher education institution.

English language entry requirements

In addition, international students who speak English as an additional language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at Adelaide University. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.

  • IELTS Overall 6.5
  • IELTS Reading 6.0
  • IELTS Listening 6.0
  • IELTS Speaking 6.0
  • IELTS Writing 6.0

Please access the following link for a comprehensive list of English language tests accepted by Adelaide University and other important information in relation to meeting the University’s language requirements:

Equivalent English qualifications

Why International Master of Business Administration?

Do you want to maximise your career development and employment prospects? Are you looking for a degree that will prepare you to interact with global businesses? Adelaide University’s International Master of Business Administration (IMBA) specialising in Marketing will lead you to a dynamic career in business management. You’ll have an advantage in the global job market, not only with your unique international perspective, but also with your specialised marketing skills.  

The International Master of Business Administration (IMBA) is for recent graduates and early career professionals wanting to learn the foundations of business in a global context. Be equipped with the skills of an international business leader, ready to manage forward-thinking, diverse teams.  

Unlock a diverse range of careers in manaagment or leadership. With your skills, you’ll be able to choose from a diverse range of management or leadership positions. You’ll graduate with a future-focused skillset – ready to transform digital, environmental and social aspects of a business. What’s more, you’ll access a global network of professionals and industry leaders. 

program overview

Overview

If you have completed a 3-year bachelor’s degree or higher and want to learn the foundations of international business, Adelaide University’s International Master of Business Administration (IMBA) is for you.  

Launch your career in management with Adelaide University’s IMBA specialising in Marketing. Our IMBA will teach you how to overcome modern business challenges to lead thriving teams. Build your knowledge on business conduct, ethics, accounting and finance – before exploring specialised marketing topics. Learn how to create an effective marketing strategy. Understand how consumers behave and the impact of digitalisation on marketing. You’ll graduate prepared for a dynamic career in any leadership or management role.  

What you'll learn

The IMBA specialising in Marketing degree comprises of 11 core courses, two electives and three specialised courses in Marketing.  

In your first year, you’ll learn about the international business landscape to prepare you to manage and interact with global companies. You’ll also deepen your knowledge in functional areas of business – including accounting, business analytics and finance.  

From your second year, you’ll build your specialised knowledge in marketing with courses in:  

  • Understanding Consumer Behaviour and Insights 
  • Advanced Digital Marketing 
  • Marketing Strategy and Planning.  

As a final capstone project, get the chance to delve into an area of marketing that piques your interest.  

This degree offers flexible hybrid delivery, which includes a mix of on-campus and online study.

Specialisations

Did you know that you can also choose an IMBA with a specialisation in one of the following:

  • Business Analytics 
  • Finance  
  • Human Resource Management 
  • Project Management
  • Procurement and Supply Chain Management.  

What courses you'll study

You're required to complete 96 units to complete your degree, across a mix of core courses, elective and work integrated learning. A list of indicative courses is provided below.

Complete 60 units for ALL of the following:

Course name Course code Units
course icon Management Accounting ACCT5002 6
course icon Finance BAFI5002 6
course icon AI for Business BUSI5002 6
course icon Business Analytics BUSI5005 6
course icon Business Sustainability and Ethics BUSI6002 6
course icon Business Problem Analysis BUSI6005 6
course icon Procurement & Supply Chain Management BUSI6007 6
course icon Strategic Management BUSI6013 6
course icon People, Leadership, Culture HRES5009 6
course icon Global Business Environment IBUS5000 6

Complete 6 units for ALL of the following:

Course name Course code Units
course icon Project Based Capstone BUSI6011 6

Complete exactly 12 units from the following:

Course name Course code Units
course icon Elective 1 AUXX1011 6
course icon Elective 2 AUXX1012 6
course icon Elective 3 AUXX1013 6
course icon Elective 4 AUXX1014 6

Complete exactly 18 units from the following:

Course name Course code Units
course icon Fixed Income Securities BAFI5003 6
course icon Equity Valuation and Analysis BAFI5004 6
course icon Fundamentals of Business Analytics BAFI5005 6
course icon Advanced Funds Management BAFI6002 6
course icon Global Supply Chain Management BUSI5024 6
course icon Strategic Procurement BUSI5027 6
course icon Integrated Logistics Management BUSI6016 6
course icon Talent Acquisition and Development HRES5003 6
course icon People Analytics HRES5005 6
course icon Strategic Management of Human Resources HRES6000 6
course icon Customer Analytics MARK5001 6
course icon Predictive Analytics STAT4003 6
course icon Advanced Digital Marketing MARK5003 6
course icon Understanding Consumer Behaviours and Insights MARK5005 6
course icon Marketing Strategy and Planning MARK6003 6

Complete 18 units for ALL of the following:

Course name Course code Units
course icon Advanced Digital Marketing MARK5003 6
course icon Understanding Consumer Behaviours and Insights MARK5005 6
course icon Marketing Strategy and Planning MARK6003 6

How to apply

icon

Check your eligibility

Before you begin, find the degree you wish to study and check you meet the academic entry requirements and English language requirements.

icon

Gather your relevant documents

Ensure you have all supporting documentation needed at the time of application to avoid delays.

icon

Complete and send your application

Apply through one of the University’s official Agency Partners, or via our online application system.

How to Apply

How to apply

Applications for international students are open now, to begin your studies in 2026.

Apply through one of the University’s official Education Agents, or via our International Application System.

Find an Education Agent

Depending on your country of citizenship, you may be required to apply through one of our Education Agents.

FAQs

Explore answers to some of our most frequently asked questions.


From August 2025 you can apply as a domestic student for entry to Adelaide University in 2026.
Applications for 2026 will be via SATAC for most undergraduate and postgraduate coursework programs. A direct application process will be available for 100% online degrees at a later date. In the meantime, you could start your degree at UniSA or the University of Adelaide and continue at Adelaide University.

Adelaide University is South Australia’s largest university with seven campuses across the state. Adelaide City Campus is in the heart of the central business district (including eastern and western precincts), while our Magill, Mawson Lakes and Waite campuses are located within the inner suburbs of Adelaide. Our Mount Gambier, Roseworthy and Whyalla campuses are set in the regions of South Australia. Building on our digital and online learning successes, we aim to also deliver online education to more students than any other Australian university. 

Each of our campuses is equipped with cutting-edge, discipline specific facilities, contemporary study spaces and well-resourced libraries. Our city and suburban campuses also feature on-site gyms and eateries, and health services on, or nearby, campus. 

You will be well supported academically, socially, emotionally and spiritually with access to on-campus facilities and services such as counselling, learning support, childcare, prayer rooms and more.

You will be well supported through a range of services at Adelaide University to ensure you get the most out of your student experience. Support services include:

  • Academic learning support, including after-hours support provided via Studiosity through live online chat assistance with writing, referencing, mathematics and more.
  • Advice and advocacy regarding access, adjustments and inclusivity if you have a disability, impairment, chronic health condition or significant caring responsibilities. 
  • Libraries providing flexible study spaces, access to books, computer suites and online resources – as well as referencing support, search tips and more.
  • Career development hub, including extensive self-help resources, online learning programs, on-campus events, workshops and networking, one-on-one advice, and job search support.
  • Qualified counsellors who can provide confidential support to manage your mental health and wellbeing.
  • On-campus medical clinics on-site where you can make an appointment with a General Practitioner (GP) to discuss acute and preventative health care matters.
  • Information and advice for international students regarding accommodation, student life, visa and work rights and academic policies and procedures.
  • An active and visible LGBTIQA+ Ally Network that ensures the University provides a supportive environment where all staff and students can safely work and study free of harassment or discrimination.
  • Prayer rooms on campus, including gender specific spaces for worship purposes.
  • Campus security available 24 hours a day, seven days a week to ensure all students feel safe on campus.
  • A range of scholarships offered to commencing and continuing students each year to make university life a little easier.
  • A number of social outlets including student lounges, gyms, student-led clubs, sports teams and free events throughout the year.

Your tuition fees will depend on your program of study and enrolment load. You can find the annual fees relevant to your program on the specific degree page under the ‘fees’ section. The annual fee payable for your chosen program will also be outlined in your Offer of Admission. 

Adelaide University will open in January 2026. Your studies will start at different times depending on what study period you’ve applied for. Adelaide University is currently using a semester model, which means most degrees start in Semester 1. Some degrees are also available to start in mid-year, sometimes with a different degree structure. 

Studies at Adelaide University typically commence in:  

  • February for Semester 1  
  • July for Semester 2. 

Some degrees, such as the Bachelor of Medical Studies and Master of Business Administration, will have different starting dates. View the relevant degree page for more detail. 

For other key dates, including census dates and exam periods, you can view our Academic calendar. 

Your study experience and support

Adelaide University sets you up for success in your studies – and your social life. You’ll have access to work placement and internship opportunities, overseas study tours and exchanges, networking events with guest speakers and more. Our campuses are equipped with purpose-built facilities including lecture theatres, libraries, workshops, laboratories, and spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform with personalised study information and resources.

You’ll have everything you need to live well and thrive during your studies, with health services on campus, gymnasiums, technology zones and modern student lounges. Get involved in campus sport or join our student clubs that will connect you to your passions – and the people who share them.

Adelaide also has a variety of accommodation options to suit your individual requirements and budget, with options ranging from dedicated student accommodation to private rentals. One of the world’s most liveable cities, Adelaide has lots of leafy parks, gardens and social hubs – and some of the highest living standards globally. No matter where you are in Adelaide, you’re only a short distance from beaches, vineyards, museums, art galleries, restaurants, bars and parklands. Visit the accommodation web page to find out more.

Student services

We’re here to support you on your student journey. Adelaide University offers a range of support services and facilities, including:

  • Career advice and mentoring services
  • Personal counselling
  • LGBTQIA+ support
  • Academic support
  • Fees and finance help
  • Security services
  • Accommodation services
  • Common rooms
  • Prayer rooms.

You’ll also have unlimited access to our dedicated student support hub. Visit in-person or online, or contact our friendly team by phone. We can assist you with anything study-related including enrolment, identification cards, timetables, fees and more.

Your campus

You'll be studying at one of our renowned campuses, accessing cutting-edge facilities and contemporary study spaces.

This degree is offered at the following campus(es)

Study hours

Your courses will require a combination of different learning formats, including lectures, tutorials, workshops, seminars and practicals. Aside from your classes, you’ll also need to allocate additional time for independent study. This may include assignments, readings, projects and contributing to online discussion forums. As a rough guide, full-time studies may require 12-26 hours of class time and 14-18 hours of independent study per week. 

 

Assessment

During your studies at Adelaide University, you’ll complete a mixture of practical, professional and research-based learning. Your assessment types will vary depending on the degree you’re studying, but may include: 

  • Case studies  
  • Essays and assignments  
  • Examinations  
  • Group projects  
  • Internships and placements  
  • Practicals  
  • Presentations  
  • Reports and project documentations 
  • Research projects 
  • Workplace and classroom contributions. 
Graduates

Explore Adelaide University

Accommodation options

Considering calling Adelaide home? Explore accommodation options to find a place that's right for you.

Rundle Mall shopping

Life in Adelaide

Discover why Adelaide is one of the most liveable cities in the world.

Ebenezer Place shopping and cafes, bikes, bicycles

Scholarships

Our scholarships can provide the helping hand you need to transition into university life.

Taken during Orientation Week