Want to expand your marketing career or start a new adventure? Adelaide University’s Graduate Diploma in Marketing is designed to fast-track your career into mid-level or senior roles.
Study a curriculum developed by world-class academics, including those from the Ehrenberg-Bass institute, the world’s largest centre for research into marketing.
Marketing professionals are the driving force behind strategic campaigns, creative innovations, and communication strategies. They create memorable experiences, build customer loyalty, and deliver business value. The demand for marketers with specialist skills is high, as businesses seek to increase their engagement with consumers.
As digital marketing continues to evolve – and industries become globally interconnected – our program ensures you’ll have the skills for success.
Our Graduate Diploma in Marketing is a one-year degree designed to advance and refine your marketing skills. Be equipped to make strategic decisions to prepare you for future marketing leadership roles.
You’ll develop effective marketing strategies for diverse audiences. Identify trends, analyse consumer behaviour, examine analytical data, and communicate confidently. Study leadership and entrepreneurship and build a specialised skillset to equip you to lead on a global scale.
Gain first-hand, practical experience with a market research project and learn the marketing principles that are valuable across many business sectors – transferable to many roles and industries. Drive growth with your advanced communication and analytical skills and unlock senior marketing positions or start an exciting new career.
Develop advanced strategic thinking and leadership skills. Learn to apply innovative analytical tools and techniques. Gain deep insights into international pressures and global markets. Understand the latest data and trends in marketing. Advance your leadership skills and widen your career prospects. Build strong business and marketing research skills.You’ll develop specialised marketing skills in strategy, market research and analysis, communication, consumer behaviour and contemporary trends. In one year of full-time study, you’ll examine industry insights in key areas including marketing concepts, analytics, and applications.
Focus on your leadership potential by exploring team management, entrepreneurship, and accounting principles for decision-makers. Prepare to make managerial decisions backed by marketing theory, data, and trends.
Explore strategic brand management, global marketing strategies, marketing strategy and planning, and services marketing – in preparation for your future career. Get hands-on with a marketing research project, analysing data and presenting your findings under the guidance of experts in the field.
You’ll also choose an elective course in an area of marketing that interests you. Gain the confidence to create strategic marketing campaigns and deliver tailored marketing advice.
This degree is part of a stackable set of qualifications, meaning your study choices are flexible. If your goals shift, you can exit after six months of study with a standalone Graduate Certificate or after one year with a Graduate Diploma qualification.
You can also begin your studies with a shorter qualification like the six-month Graduate Certificate and continue on to complete the Graduate Diploma (one year) or full master’s degree.
Complete 48 units comprising:
Complete 48 units comprising:
| Course name | Course code | Units | |
|---|---|---|---|
|
Course name
Accounting Principles for Decision Makers
|
Course code
ACCT5007
|
Units
6
|
|
|
Course name
Entrepreneurial Thinking
|
Course code
BUSI5014
|
Units
6
|
|
|
Course name
People, Leadership and Organisational Performance
|
Course code
HRES5002
|
Units
6
|
|
|
Course name
Marketing
|
Course code
MARK5000
|
Units
6
|
|
|
Course name
Advanced Digital Marketing
|
Course code
MARK5003
|
Units
6
|
|
|
Course name
Advertising: Theory and Practice
|
Course code
MARK5004
|
Units
6
|
|
|
Course name
Understanding Consumer Behaviours and Insights
|
Course code
MARK5005
|
Units
6
|
|
|
Course name
Advanced Marketing Analytics
|
Course code
MARK5006
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
| Year 1 | |||
| Semester 1 | |||
 |
Course name
Accounting Principles for Decision Makers
|
Course code
ACCT5007
|
Units
6
|
|
Course name
Entrepreneurial Thinking
|
Course code
BUSI5014
|
Units
6
|
|
Course name
People, Leadership and Organisational Performance
|
Course code
HRES5002
|
Units
6
|
|
Course name
Marketing
|
Course code
MARK5000
|
Units
6
|
| Semester 2 | |||
|
Course name
Advanced Digital Marketing
|
Course code
MARK5003
|
Units
6
|
|
Course name
Advertising: Theory and Practice
|
Course code
MARK5004
|
Units
6
|
|
Course name
Understanding Consumer Behaviours and Insights
|
Course code
MARK5005
|
Units
6
|
|
Course name
Advanced Marketing Analytics
|
Course code
MARK5006
|
Units
6
|
Maybe you’ll work as a brand manager developing marketing strategies to build and maintain a brand’s public image. Maybe you’ll be an account manager at a marketing agency, advising businesses on reaching their sales targets. Perhaps you’d prefer to become an e-commerce manager, overseeing online sales strategies and customer experience.
You could build a future career in the following roles:
Over the next decade, the professional, scientific, and technical services sector which employs management professionals (including marketing) - is predicting strong growth. In Australia, middle and senior-level management roles are expected to be in demand.
Driven by global digital transformation, workforce demand for digital marketing professionals is expected to grow by 30% by 2030. As businesses focus on their online presence and customer engagement - digital marketing managers, social media strategists, and e-commerce specialists have become increasingly in-demand roles (Australian Bureau of Statistics, 2024).
Adelaide University sets you up for success in your studies – and your social life. You’ll have access to work placement and internship opportunities, overseas study tours and exchanges, networking events with guest speakers and more. Our campuses are equipped with purpose-built facilities including lecture theatres, libraries, workshops, laboratories, and spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform with personalised study information and resources.
You’ll have everything you need to live well and thrive during your studies, with health services on campus, gymnasiums, technology zones and modern student lounges. Get involved in campus sport or join our student clubs that will connect you to your passions – and the people who share them.
Adelaide also has a variety of accommodation options to suit your individual requirements and budget, with options ranging from dedicated student accommodation to private rentals. One of the world’s most liveable cities, Adelaide has lots of leafy parks, gardens and social hubs – and some of the highest living standards globally. No matter where you are in Adelaide, you’re only a short distance from beaches, vineyards, museums, art galleries, restaurants, bars and parklands. Visit the accommodation web page to find out more.
Student services
We’re here to support you on your student journey. Adelaide University offers a range of support services and facilities, including:
You’ll also have unlimited access to our dedicated student support hub. Visit in-person or online, or contact our friendly team by phone. We can assist you with anything study-related including enrolment, identification cards, timetables, fees and more.
You'll be studying at one of our renowned campuses, accessing cutting-edge facilities and contemporary study spaces.
Your courses will require a combination of different learning formats, including lectures, tutorials, workshops, seminars and practicals. Aside from your classes, you’ll also need to allocate additional time for independent study. This may include assignments, readings, projects and contributing to online discussion forums. As a rough guide, full-time studies may require 12-26 hours of class time and 14-18 hours of independent study per week.
During your studies at Adelaide University, you’ll complete a mixture of practical, professional and research-based learning. Your assessment types will vary depending on the degree you’re studying, but may include:
