Wherever you go, people eat and people drink. They always will. An understanding of the wine and food industries can take you anywhere in the world and far into the future.
Some of our richest, oldest social rituals revolve around wine and food. In this graduate certificate, you’ll learn the business behind these products.
Based in South Australia, home to preeminent wine and food producers, this program will set you up for further study or for a meaningful career in marketing, import/export or retail.
The Graduate Certificate in Wine and Food Business at Adelaide University explores marketing from several key vantage points.
From the local scene to the global stage, learn how to analyse product performance and make impactful business decisions. Develop practical skills for responding to market shifts and for answering direct consumer needs. Understand branding, tourism and entrepreneurship.
There are different ways to market. There are big, expensive campaigns and there are small, unmediated interactions with customers online. This program exposes you to a number of strategies, preparing you to implement those that fit your situation best. You’ll achieve the business awareness you need to identify trends as they emerge and to pounce on gaps in the market.
Adelaide University offers access to world-class facilities, such as the Waite Research Institute, responsible for more than two thirds of Australia’s wine and grape research and extension capability.
Graduate this program with the skills and knowledge you need to make a splash in two immense industries.
Discover the wine and food industries and how they intersect. Meet with local industry leaders for first-hand, hands-on guidance and networking opportunities. Expand your studies in world-class facilities including the Waite Research Institute. Ignite your interest for tourism, branding and global distribution. Understand the appeal of Australian products against international alternatives. Follow your interest by choosing from a range of elective topics.Our Graduate Certificate in Wine and Food Business gives sharp insight into each industry and how they interrelate. You’ll investigate broad market forces - domestic and international. You’ll also explore more intimate strategies for marketing directly to your consumers.
You’ll examine marketing principles from several vantage points in the following core courses:
You’ll become familiar with tools and methods for tracking product and business performance. Use these findings to make informed decisions about your own products and businesses. You’ll assess a series of marketing concepts and judge how they apply to wine and food specifically. Through case studies, you’ll examine how real marketing campaigns fail or succeed.
Grow your global reach by comparing local and international markets. Investigate the appeal that Australian products have over those from overseas. Achieve an appreciation for the rules and regulations that control market forces.
You’ll explore direct-to-consumer marketing too. This means communicating directly to customers, without an intermediary, whether through social media, your own website or even virtual wine and food events. You’ll develop an understanding for consumer buying habits.
Finally, you’ll choose an elective topic. An opportunity to expand your learning into a related field, possibly in management, hospitality or international business.
Whichever direction you take, you’ll complete your qualification with a firm foundation for further study and a solid understanding for wine and food business, both in Australia and globally.
This degree is part of a stackable set of qualifications, meaning your study choices are flexible. If your goals shift, you can exit after six months of study with a standalone Graduate Certificate or after one year with a Graduate Diploma qualification.
You can also begin your studies with a shorter qualification like the six-month Graduate Certificate and continue on to complete the Graduate Diploma (one year) or full master’s degree.
Complete 24 units comprising:
Complete exactly 18 units from the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
Course name
Growing Domestic and International Wine and Food Markets
|
Course code
MARK5007
|
Units
6
|
|
|
Course name
Direct Wine and Food Marketing
|
Course code
MARK5008
|
Units
6
|
|
|
Course name
Marketing for Wine and Food Business
|
Course code
MARK5010
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
| Year 1 | |||
| Semester 1 | |||
 |
Course name
Growing Domestic and International Wine and Food Markets
|
Course code
MARK5007
|
Units
6
|
|
Course name
Direct Wine and Food Marketing
|
Course code
MARK5008
|
Units
6
|
|
Course name
Marketing for Wine and Food Business
|
Course code
MARK5010
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
Complete 6 units comprising:
| Course name | Course code | Units | |
|---|---|---|---|
| Year 1 | |||
| Semester 1 | |||
|
Course name
Growing Domestic and International Wine and Food Markets
|
Course code
MARK5007
|
Units
6
|
|
Course name
Direct Wine and Food Marketing
|
Course code
MARK5008
|
Units
6
|
|
Course name
Marketing for Wine and Food Business
|
Course code
MARK5010
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
Our Graduate Certificate in Wine and Food Business opens career pathways locally, nationally, and abroad.
Just a short drive from the Adelaide city centre are the world-renowned wine and food regions Barossa Valley and McLaren Vale. Beyond that, this program’s global focus can help you find positions in France, Spain, Argentina –anywhere that wine and food are made.
You could work as:
Food and wine production are closely tied to the environment. Industry newcomers with a passion for climate change (Nature Reviews, 2024) have the potential to influence production practices. They may also find a competitive edge over businesses resistant to change. Consumers are becoming more concerned about their own environmental impact. In the food industry, this has led to a greater focus on sustainability and eco-friendly packaging (Food & Beverage, 2024). There’s a growing demand for non-alcoholic and low-alcoholic wines too - which calls for innovation in wine production (Wine Australia, 2021).
Our Graduate Certificate in Wine and Food Business, with its market focus, will help you follow and respond to these evolving trends.
Explore answers to some of our most frequently asked questions.
Adelaide University sets you up for success in your studies – and your social life. You’ll have access to work placement and internship opportunities, overseas study tours and exchanges, networking events with guest speakers and more. Our campuses are equipped with purpose-built facilities including lecture theatres, libraries, workshops, laboratories, and spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform with personalised study information and resources.
You’ll have everything you need to live well and thrive during your studies, with health services on campus, gymnasiums, technology zones and modern student lounges. Get involved in campus sport or join our student clubs that will connect you to your passions – and the people who share them.
Adelaide also has a variety of accommodation options to suit your individual requirements and budget, with options ranging from dedicated student accommodation to private rentals. One of the world’s most liveable cities, Adelaide has lots of leafy parks, gardens and social hubs – and some of the highest living standards globally. No matter where you are in Adelaide, you’re only a short distance from beaches, vineyards, museums, art galleries, restaurants, bars and parklands. Visit the accommodation web page to find out more.
Student services
We’re here to support you on your student journey. Adelaide University offers a range of support services and facilities, including:
You’ll also have unlimited access to our dedicated student support hub. Visit in-person or online, or contact our friendly team by phone. We can assist you with anything study-related including enrolment, identification cards, timetables, fees and more.
You'll be studying at one of our renowned campuses, accessing cutting-edge facilities and contemporary study spaces.
Your courses will require a combination of different learning formats, including lectures, tutorials, workshops, seminars and practicals. Aside from your classes, you’ll also need to allocate additional time for independent study. This may include assignments, readings, projects and contributing to online discussion forums. As a rough guide, full-time studies may require 12-26 hours of class time and 14-18 hours of independent study per week.
During your studies at Adelaide University, you’ll complete a mixture of practical, professional and research-based learning. Your assessment types will vary depending on the degree you’re studying, but may include:
