Why Bachelor of Media and Communication?
Media and communication professionals are analysers, creators and expert communicators, with skills and understandings that are valuable in a broad range of industries locally, nationally and globally. They understand the issues, trends and technologies shaping our world and how we interact with each other. They use words, images and sound to tell powerful stories and influence audiences.
With our flexible Bachelor of Media and Communication degree, you will learn to create impactful media and communications content for any career context.
Whether you want to work in public relations, social media, design, immersive media, film, gaming or entertainment – or in any other field in which media and communication skills are valued – you will discover how to produce well-informed and targeted media and communication strategies for a wide range of organisations, audiences and platforms to make an impact in your career and on society.
Overview
Adelaide University’s Bachelor of Media and Communication is designed to develop your writing, content creation and analytical skills.
Designed with flexibility in mind, you’ll study a mix of core and elective courses that will equip you with the knowledge to manage media and communication for a range of organisations and industries. You’ll even have the option to choose a complementary major to elevate your career prospects.
You’ll learn in an environment that’s innovative and aligned with current and emerging industry practices. Study key concepts in media and communication and promotional culture in contemporary society.
Sharpen your professional skills by undertaking an industry internship or research project, focused on a real-world scenario.
All these experiences come together to ensure you’ll graduate ready to launch your media and communication career. Depending on your interests, you could work in a range of sectors from social media and crisis communication to gaming and immersive media.
Key features
Hone and adapt your writing and production skills for different platforms and audiences.- Explore global perspectives and understand how global issues affect demand for content.
- Develop high-level communication and digital skills.
- Study courses in content creation, strategic media and communication, professional writing and media law.
- Complete the degree without a major or choose from a variety of majors to align your studies with your interests.
- Gain real-world experience through a third-year professional experience.
What you'll learn
From first year on, you’ll learn how to write, plan and evaluate communication strategies and produce media content that effectively engages and informs target audiences across various platforms. You’ll explore the issues, trends and technologies shaping the media and communication industries. Discover media and communication strategies for traditional and online and learn how to utilise emerging trends and apply them to various platforms.
Your second year will introduce you to key elements of law and policy relating to media, with courses examining theoretical and applied approaches to promotional culture. You’ll also choose from a range of common or specialised electives, tailored to your areas of interest.
Designed and developed with industry, you’ll learn relevant and up-to-date curriculum. In your final year, join the fast-paced and rapidly changing industry environment and participate in a professional experience course where you’ll work with award-winning academics and industry professionals, building your critical thinking and creative skills.
Assessments in this degree will bring together hands-on and theoretical learning, providing opportunities for you to put your knowledge into practice. You will work in our state-of-the-art media production facilities, use industry-standard software, and gain valuable real-world experience through industry-engaged opportunities.
Interested in a specific field? This degree gives you the flexibility to choose from a range of popular disciplines to broaden and strengthen your future employability. You'll have the opportunity to complete the degree without a major or choose from a variety of majors to align your studies with your interests.
Majors
The Bachelor of Media and Communication is available with majors in the following:
What courses you'll study
Complete 144 units comprising:
- 84 units for Core courses, and
- Either:
- 48 units for one Major from Majors, or
- 48 units from Discipline courses, and
- 6 units for all Work integrated learning, and
- 6 units for Electives
Complete 84 units comprising:
- 18 units from Common core, and
- 66 units for all Program core
| Course name | Course code | Units | |
|---|---|---|---|
|
Course name
An Ethically Rich Life
|
Course code
COREX001
|
Units
6
|
|
|
Course name
Fact or Fiction: Data for Everyone
|
Course code
COREX002
|
Units
6
|
|
|
Course name
Igniting Change: Ideas to Action
|
Course code
COREX003
|
Units
6
|
|
|
Course name
Proppa Ways, Future Practice
|
Course code
COREX004
|
Units
6
|
|
|
Course name
Responsible AI: Bridging Ethics, Education and Industry
|
Course code
COREX005
|
Units
6
|
|
|
Course name
Ways of Being, Ways of Seeing
|
Course code
COREX006
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Digital Platforms
|
Course code
MDIA1001
|
Units
6
|
|
|
Course name
Key Concepts in Media and Communication
|
Course code
MDIA1018
|
Units
6
|
|
|
Course name
Media and Communication Professional Identities
|
Course code
MDIA1016
|
Units
6
|
|
|
Course name
Creating Content for Media
|
Course code
MDIA2101
|
Units
6
|
|
|
Course name
Media Law, Policy and Ethics
|
Course code
MDIA2022
|
Units
6
|
|
|
Course name
Research Methods in Media and Communication
|
Course code
MDIA2021
|
Units
6
|
|
|
Course name
Promotional Culture
|
Course code
MDIA2102
|
Units
6
|
|
|
Course name
Media Industries in Transition
|
Course code
MDIA3015
|
Units
6
|
|
|
Course name
Media and Communication Professional Experience
|
Course code
MDIA3905
|
Units
6
|
|
|
Course name
Strategic Planning for Media and Communication
|
Course code
MDIA3017
|
Units
6
|
|
|
Course name
Advanced Concepts in Media and Communication
|
Course code
MDIA3023
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
| Year 1 | |||
| Semester 1 | |||
 |
Course name
Key Concepts in Media and Communication
|
Course code
MDIA1018
|
Units
6
|
|
Course name
Digital Platforms
|
Course code
MDIA1001
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Semester 2 | |||
|
Course name
Media and Communication Professional Identities
|
Course code
MDIA1016
|
Units
6
|
|
Course name
Creating Content for Media
|
Course code
MDIA2101
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Year 2 | |||
| Semester 1 | |||
|
Course name
Media Law, Policy and Ethics
|
Course code
MDIA2022
|
Units
6
|
|
Course name
Research Methods in Media and Communication
|
Course code
MDIA2021
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Semester 2 | |||
|
Course name
Promotional Culture
|
Course code
MDIA2102
|
Units
6
|
|
Course name
Media and Communication Project
|
Course code
MDIA2901
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Year 3 | |||
| Semester 1 | |||
|
Course name
Media Industries in Transition
|
Course code
MDIA3015
|
Units
6
|
|
Course name
Strategic Planning for Media and Communication
|
Course code
MDIA3017
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Semester 2 | |||
|
Course name
Advanced Concepts in Media and Communication
|
Course code
MDIA3023
|
Units
6
|
|
Course name
Media and Communication Professional Experience
|
Course code
MDIA3905
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
Complete exactly 48 units from the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Elective 2
|
Course code
AUXX1012
|
Units
6
|
|
|
Course name
Elective 3
|
Course code
AUXX1013
|
Units
6
|
|
|
Course name
Elective 4
|
Course code
AUXX1014
|
Units
6
|
|
|
Course name
Elective 5
|
Course code
AUXX1015
|
Units
6
|
|
|
Course name
Elective 6
|
Course code
AUXX1016
|
Units
6
|
|
|
Course name
Elective 7
|
Course code
AUXX1017
|
Units
6
|
|
|
Course name
Elective 8
|
Course code
AUXX1018
|
Units
6
|
|
|
Course name
Elective 9
|
Course code
AUXX1019
|
Units
6
|
Notes
Or students can elect to study a combination of courses from the associated program majors.
| Course name | Course code | Units | |
|---|---|---|---|
| Year 1 | |||
| Semester 1 | |||
|
Course name
Key Concepts in Media and Communication
|
Course code
MDIA1018
|
Units
6
|
|
Course name
Digital Platforms
|
Course code
MDIA1001
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Semester 2 | |||
|
Course name
Media and Communication Professional Identities
|
Course code
MDIA1016
|
Units
6
|
|
Course name
Creating Content for Media
|
Course code
MDIA2101
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Year 2 | |||
| Semester 1 | |||
|
Course name
Media Law, Policy and Ethics
|
Course code
MDIA2022
|
Units
6
|
|
Course name
Research Methods in Media and Communication
|
Course code
MDIA2021
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Semester 2 | |||
|
Course name
Promotional Culture
|
Course code
MDIA2102
|
Units
6
|
|
Course name
Media and Communication Project
|
Course code
MDIA2901
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Year 3 | |||
| Semester 1 | |||
|
Course name
Media Industries in Transition
|
Course code
MDIA3015
|
Units
6
|
|
Course name
Strategic Planning for Media and Communication
|
Course code
MDIA3017
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Semester 2 | |||
|
Course name
Advanced Concepts in Media and Communication
|
Course code
MDIA3023
|
Units
6
|
|
Course name
Media and Communication Professional Experience
|
Course code
MDIA3905
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
Complete one Major from the following:
| Major name | |
|---|---|
|
|
Major
Digital Media and Web Design
|
|
|
Major
Digital and Social Media Storytelling
|
|
|
Major
Games Design and Production
|
|
|
Major
Immersive Media
|
|
|
Major
Media Cultures
|
|
|
Major
Screen Studies
|
|
|
Major
Screen Production
|
|
|
Major
Strategic Communication
|
| Course name | Course code | Units | |
|---|---|---|---|
| Year 1 | |||
| Semester 1 | |||
|
Course name
Key Concepts in Media and Communication
|
Course code
MDIA1018
|
Units
6
|
|
Course name
Digital Platforms
|
Course code
MDIA1001
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Semester 2 | |||
|
Course name
Media and Communication Professional Identities
|
Course code
MDIA1016
|
Units
6
|
|
Course name
Creating Content for Media
|
Course code
MDIA2101
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Year 2 | |||
| Semester 1 | |||
|
Course name
Media Law, Policy and Ethics
|
Course code
MDIA2022
|
Units
6
|
|
Course name
Research Methods in Media and Communication
|
Course code
MDIA2021
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Semester 2 | |||
|
Course name
Promotional Culture
|
Course code
MDIA2102
|
Units
6
|
|
Course name
Media and Communication Project
|
Course code
MDIA2901
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Year 3 | |||
| Semester 1 | |||
|
Course name
Media Industries in Transition
|
Course code
MDIA3015
|
Units
6
|
|
Course name
Strategic Planning for Media and Communication
|
Course code
MDIA3017
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Semester 2 | |||
|
Course name
Advanced Concepts in Media and Communication
|
Course code
MDIA3023
|
Units
6
|
|
Course name
Media and Communication Professional Experience
|
Course code
MDIA3905
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
Complete 6 units for ALL of the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Media and Communication Project
|
Course code
MDIA2901
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
| Year 1 | |||
| Semester 1 | |||
|
Course name
Key Concepts in Media and Communication
|
Course code
MDIA1018
|
Units
6
|
|
Course name
Digital Platforms
|
Course code
MDIA1001
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Semester 2 | |||
|
Course name
Media and Communication Professional Identities
|
Course code
MDIA1016
|
Units
6
|
|
Course name
Creating Content for Media
|
Course code
MDIA2101
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Year 2 | |||
| Semester 1 | |||
|
Course name
Media Law, Policy and Ethics
|
Course code
MDIA2022
|
Units
6
|
|
Course name
Research Methods in Media and Communication
|
Course code
MDIA2021
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Semester 2 | |||
|
Course name
Promotional Culture
|
Course code
MDIA2102
|
Units
6
|
|
Course name
Media and Communication Project
|
Course code
MDIA2901
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Year 3 | |||
| Semester 1 | |||
|
Course name
Media Industries in Transition
|
Course code
MDIA3015
|
Units
6
|
|
Course name
Strategic Planning for Media and Communication
|
Course code
MDIA3017
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Semester 2 | |||
|
Course name
Advanced Concepts in Media and Communication
|
Course code
MDIA3023
|
Units
6
|
|
Course name
Media and Communication Professional Experience
|
Course code
MDIA3905
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
Complete 6 units comprising:
- 6 units from University-wide electives
| Course name | Course code | Units | |
|---|---|---|---|
| Year 1 | |||
| Semester 1 | |||
|
Course name
Key Concepts in Media and Communication
|
Course code
MDIA1018
|
Units
6
|
|
Course name
Digital Platforms
|
Course code
MDIA1001
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Semester 2 | |||
|
Course name
Media and Communication Professional Identities
|
Course code
MDIA1016
|
Units
6
|
|
Course name
Creating Content for Media
|
Course code
MDIA2101
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Year 2 | |||
| Semester 1 | |||
|
Course name
Media Law, Policy and Ethics
|
Course code
MDIA2022
|
Units
6
|
|
Course name
Research Methods in Media and Communication
|
Course code
MDIA2021
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Semester 2 | |||
|
Course name
Promotional Culture
|
Course code
MDIA2102
|
Units
6
|
|
Course name
Media and Communication Project
|
Course code
MDIA2901
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Year 3 | |||
| Semester 1 | |||
|
Course name
Media Industries in Transition
|
Course code
MDIA3015
|
Units
6
|
|
Course name
Strategic Planning for Media and Communication
|
Course code
MDIA3017
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Semester 2 | |||
|
Course name
Advanced Concepts in Media and Communication
|
Course code
MDIA3023
|
Units
6
|
|
Course name
Media and Communication Professional Experience
|
Course code
MDIA3905
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
Career outcomes
Media and communication professionals are highly sought after in established and emerging creative industries; communication and social media roles; events and entertainment industries; as well as government, private sector, and not-for-profit roles.
Our innovative and industry-informed curriculum will help ensure that you graduate in high demand globally, with strong critical thinking and professional competencies.
Media and communication skills are highly transferable. People who can analyse, create and communicate, those who understand people, technology and culture, those who can create impactful stories and influence audiences are highly valued in almost any career context.
You might become a public relations expert, managing the public image and media interactions of celebrities and high-profile individuals. Or you could be a social media content creator developing innovative and engaging campaigns for brands, start-ups, global advocacy organisations and products.
Careers to consider include:
- Communication officer
- Social media manager
- Public relations consultant
- Content creator
- Digital communication specialist
- Immersive media specialist
- Corporate communication manager.
Industry trends
The Australian media and entertainment market size is expected to grow by 4.6% and reach approximately $84.4 billion by 2032. As a professional communicator, you will be engaged with the world around you and be equipped with the skills to pursue all communicative aspects of political, economic and social issues (Expert Market Research, 2024).
Ready to apply?
Your study experience and support
Adelaide University sets you up for success in your studies – and your social life. You’ll have access to work placement and internship opportunities, overseas study tours and exchanges, networking events with guest speakers and more. Our campuses are equipped with purpose-built facilities including lecture theatres, libraries, workshops, laboratories, and spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform with personalised study information and resources.
You’ll have everything you need to live well and thrive during your studies, with health services on campus, gymnasiums, technology zones and modern student lounges. Get involved in campus sport or join our student clubs that will connect you to your passions – and the people who share them.
Adelaide also has a variety of accommodation options to suit your individual requirements and budget, with options ranging from dedicated student accommodation to private rentals. One of the world’s most liveable cities, Adelaide has lots of leafy parks, gardens and social hubs – and some of the highest living standards globally. No matter where you are in Adelaide, you’re only a short distance from beaches, vineyards, museums, art galleries, restaurants, bars and parklands. Visit the accommodation web page to find out more.
Student services
We’re here to support you on your student journey. Adelaide University offers a range of support services and facilities, including:
- Career advice and mentoring services
- Personal counselling
- LGBTQIA support
- Academic support
- Fees and finance help
- Security services
- Accommodation services
- Common rooms
- Prayer rooms.
You’ll also have unlimited access to our dedicated student support hub. Visit in-person or online, or contact our friendly team by phone. We can assist you with anything study-related including enrolment, identification cards, timetables, fees and more.
Your campus
You'll be studying at one of our renowned campuses, accessing cutting-edge facilities and contemporary study spaces.
Study hours
Your courses will require a combination of different learning formats, including lectures, tutorials, workshops, seminars and practicals. Aside from your classes, you’ll also need to allocate additional time for independent study. This may include assignments, readings, projects and contributing to online discussion forums. As a rough guide, full-time studies may require 12-26 hours of class time and 14-18 hours of independent study per week.
Assessment
During your studies at Adelaide University, you’ll complete a mixture of practical, professional and research-based learning. Your assessment types will vary depending on the degree you’re studying, but may include:
- Case studies
- Essays and assignments
- Examinations
- Group projects
- Internships and placements
- Practicals
- Presentations
- Reports and project documentations
- Research projects
- Workplace and classroom contributions.
