Why Bachelor of Media and Communication?
Are you an aspiring content creator? Want to learn how to build your own website? Then our Bachelor of Media and Communication majoring in Digital Media and Web Design is the perfect fit for you.
From the videos we watch to the memes we share, our digital experiences are key to how we communicate and view the world. As technology reshapes virtually every industry, businesses are scrambling to grow their digital presence – creating demand for skilled digital media professionals.
In this degree you’ll learn how to blend creativity with technology to create compelling websites, content and interactive experiences using industry-standard software, preparing you for an exciting career in digital design and online media production.
Overview
Our Bachelor of Media and Communication majoring in Digital Media and Web Design is designed to unlock your creativity in digital design and online media production.
You'll gain in-depth understanding of the ways audiences use online platforms and how these platforms can affect social and cultural systems.
Utilising industry-standard software and tools, you’ll develop skills in designing interfaces, websites and interactive experiences – bringing your ideas to life in visually engaging ways.
But it’s not all theory. Professional experience, capstone and industry projects provide multiple opportunities to sharpen your professional skills in real-world settings and grow your networks.
All these experiences come together to ensure you’ll graduate with the expertise to thrive in your digital media career. Your versatile skillset and finely tuned creative capabilities will position you well for an exciting role in a wide range of creative industries.
Key features
Gain insight into how audiences use online platforms. - Develop the abilities to design interfaces, websites and interactive experiences.
- Critically examine the ways that online platforms affect social and cultural systems.
- Become a skilled creator in a variety of digital media, including graphic, interactive and audio.
- Create a web design portfolio, demonstrating your knowledge and skills for future careers.
- Undertake professional experience and build important relationships in the field.
What you'll learn
This degree blends theory with practical-focused experiences to ensure you graduate with the knowledge and technical expertise needed to excel in your creative media career.
You’ll study courses that are educational, commercial and entertainment focused. Core media-focused courses will introduce you to critical media perspectives, theories and concepts, and you will learn how to write, plan, deliver, and evaluate communication strategies to effectively engage and inform target audiences. In your digital media and web design major, you’ll explore the societal influence of digital communication platforms. This will shape how you implement communication design principles in your work. Case-study-driven content will challenge you to produce visual strategies and digital media that meet the needs of your target audience.
Other courses will introduce you to the major theories, methods and tools that impact user experience design and how you might apply these principles to improve accessibility and user experience.
In third year, you’ll explore the media and communication industry first-hand by gaining professional experience and elevating your industry ready skills in digital media and web design.
Assessments in this degree bring together hands-on and theoretical learning, providing opportunities for you to put your knowledge into practice. You’ll also complete essays and written assignments, alongside non-traditional presentations.
Majors
The Bachelor of Media and Communication is also available with majors in the following:
What courses you'll study
Complete 144 units comprising:
- 84 units for Core courses, and
- Either:
- 48 units for one Major from Majors, or
- 48 units from Discipline courses, and
- 6 units for all Work integrated learning, and
- 6 units for Electives
Complete 84 units comprising:
- 18 units from Common core, and
- 66 units for all Program core
| Course name | Course code | Units | |
|---|---|---|---|
|
Course name
An Ethically Rich Life
|
Course code
COREX001
|
Units
6
|
|
|
Course name
Fact or Fiction: Data for Everyone
|
Course code
COREX002
|
Units
6
|
|
|
Course name
Igniting Change: Ideas to Action
|
Course code
COREX003
|
Units
6
|
|
|
Course name
Proppa Ways, Future Practice
|
Course code
COREX004
|
Units
6
|
|
|
Course name
Responsible AI: Bridging Ethics, Education and Industry
|
Course code
COREX005
|
Units
6
|
|
|
Course name
Ways of Being, Ways of Seeing
|
Course code
COREX006
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Digital Platforms
|
Course code
MDIA1001
|
Units
6
|
|
|
Course name
Key Concepts in Media and Communication
|
Course code
MDIA1018
|
Units
6
|
|
|
Course name
Media and Communication Professional Identities
|
Course code
MDIA1016
|
Units
6
|
|
|
Course name
Creating Content for Media
|
Course code
MDIA2101
|
Units
6
|
|
|
Course name
Media Law, Policy and Ethics
|
Course code
MDIA2022
|
Units
6
|
|
|
Course name
Research Methods in Media and Communication
|
Course code
MDIA2021
|
Units
6
|
|
|
Course name
Promotional Culture
|
Course code
MDIA2102
|
Units
6
|
|
|
Course name
Media Industries in Transition
|
Course code
MDIA3015
|
Units
6
|
|
|
Course name
Media and Communication Professional Experience
|
Course code
MDIA3905
|
Units
6
|
|
|
Course name
Strategic Planning for Media and Communication
|
Course code
MDIA3017
|
Units
6
|
|
|
Course name
Advanced Concepts in Media and Communication
|
Course code
MDIA3023
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
| Year 1 | |||
| Semester 1 | |||
 |
Course name
Key Concepts in Media and Communication
|
Course code
MDIA1018
|
Units
6
|
|
Course name
Digital Platforms
|
Course code
MDIA1001
|
Units
6
|
|
Course name
Social Media Audiences and Algorithmic Cultures
|
Course code
MDIA1017
|
Units
6
|
|
Course name
Web Design Principles
|
Course code
MDIA2001
|
Units
6
|
| Semester 2 | |||
|
Course name
Media and Communication Professional Identities
|
Course code
MDIA1016
|
Units
6
|
|
Course name
Creating Content for Media
|
Course code
MDIA2101
|
Units
6
|
|
Course name
Digital Design Principles and Methods
|
Course code
GRAP1004
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Year 2 | |||
| Semester 1 | |||
|
Course name
Media Law, Policy and Ethics
|
Course code
MDIA2022
|
Units
6
|
|
Course name
Research Methods in Media and Communication
|
Course code
MDIA2021
|
Units
6
|
|
Course name
Principles of UX Design
|
Course code
GRAP2000
|
Units
6
|
|
Course name
Digital Project Management
|
Course code
COGR2000
|
Units
6
|
| Semester 2 | |||
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
Promotional Culture
|
Course code
MDIA2102
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
Media and Communication Project
|
Course code
MDIA2901
|
Units
6
|
| Year 3 | |||
| Semester 1 | |||
|
Course name
Media Industries in Transition
|
Course code
MDIA3015
|
Units
6
|
|
Course name
Strategic Planning for Media and Communication
|
Course code
MDIA3017
|
Units
6
|
|
Course name
Web Development
|
Course code
MDIA3001
|
Units
6
|
|
Course name
Digital Mediascapes
|
Course code
MDIA3002
|
Units
6
|
| Semester 2 | |||
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
Advanced Concepts in Media and Communication
|
Course code
MDIA3023
|
Units
6
|
|
Course name
Media and Communication Professional Experience
|
Course code
MDIA3905
|
Units
6
|
|
Course name
Web Design Portfolio
|
Course code
MDIA3003
|
Units
6
|
Complete 48 units for ALL of the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Digital Project Management
|
Course code
COGR2000
|
Units
6
|
|
|
Course name
Digital Design Principles and Methods
|
Course code
GRAP1004
|
Units
6
|
|
|
Course name
Principles of UX Design
|
Course code
GRAP2000
|
Units
6
|
|
|
Course name
Social Media Audiences and Algorithmic Cultures
|
Course code
MDIA1017
|
Units
6
|
|
|
Course name
Web Design Principles
|
Course code
MDIA2001
|
Units
6
|
|
|
Course name
Web Development
|
Course code
MDIA3001
|
Units
6
|
|
|
Course name
Digital Mediascapes
|
Course code
MDIA3002
|
Units
6
|
|
|
Course name
Web Design Portfolio
|
Course code
MDIA3003
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
| Year 1 | |||
| Semester 1 | |||
|
Course name
Key Concepts in Media and Communication
|
Course code
MDIA1018
|
Units
6
|
|
Course name
Digital Platforms
|
Course code
MDIA1001
|
Units
6
|
|
Course name
Social Media Audiences and Algorithmic Cultures
|
Course code
MDIA1017
|
Units
6
|
|
Course name
Web Design Principles
|
Course code
MDIA2001
|
Units
6
|
| Semester 2 | |||
|
Course name
Media and Communication Professional Identities
|
Course code
MDIA1016
|
Units
6
|
|
Course name
Creating Content for Media
|
Course code
MDIA2101
|
Units
6
|
|
Course name
Digital Design Principles and Methods
|
Course code
GRAP1004
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Year 2 | |||
| Semester 1 | |||
|
Course name
Media Law, Policy and Ethics
|
Course code
MDIA2022
|
Units
6
|
|
Course name
Research Methods in Media and Communication
|
Course code
MDIA2021
|
Units
6
|
|
Course name
Principles of UX Design
|
Course code
GRAP2000
|
Units
6
|
|
Course name
Digital Project Management
|
Course code
COGR2000
|
Units
6
|
| Semester 2 | |||
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
Promotional Culture
|
Course code
MDIA2102
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
Media and Communication Project
|
Course code
MDIA2901
|
Units
6
|
| Year 3 | |||
| Semester 1 | |||
|
Course name
Media Industries in Transition
|
Course code
MDIA3015
|
Units
6
|
|
Course name
Strategic Planning for Media and Communication
|
Course code
MDIA3017
|
Units
6
|
|
Course name
Web Development
|
Course code
MDIA3001
|
Units
6
|
|
Course name
Digital Mediascapes
|
Course code
MDIA3002
|
Units
6
|
| Semester 2 | |||
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
Advanced Concepts in Media and Communication
|
Course code
MDIA3023
|
Units
6
|
|
Course name
Media and Communication Professional Experience
|
Course code
MDIA3905
|
Units
6
|
|
Course name
Web Design Portfolio
|
Course code
MDIA3003
|
Units
6
|
Complete 6 units for ALL of the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Media and Communication Project
|
Course code
MDIA2901
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
| Year 1 | |||
| Semester 1 | |||
|
Course name
Key Concepts in Media and Communication
|
Course code
MDIA1018
|
Units
6
|
|
Course name
Digital Platforms
|
Course code
MDIA1001
|
Units
6
|
|
Course name
Social Media Audiences and Algorithmic Cultures
|
Course code
MDIA1017
|
Units
6
|
|
Course name
Web Design Principles
|
Course code
MDIA2001
|
Units
6
|
| Semester 2 | |||
|
Course name
Media and Communication Professional Identities
|
Course code
MDIA1016
|
Units
6
|
|
Course name
Creating Content for Media
|
Course code
MDIA2101
|
Units
6
|
|
Course name
Digital Design Principles and Methods
|
Course code
GRAP1004
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Year 2 | |||
| Semester 1 | |||
|
Course name
Media Law, Policy and Ethics
|
Course code
MDIA2022
|
Units
6
|
|
Course name
Research Methods in Media and Communication
|
Course code
MDIA2021
|
Units
6
|
|
Course name
Principles of UX Design
|
Course code
GRAP2000
|
Units
6
|
|
Course name
Digital Project Management
|
Course code
COGR2000
|
Units
6
|
| Semester 2 | |||
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
Promotional Culture
|
Course code
MDIA2102
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
Media and Communication Project
|
Course code
MDIA2901
|
Units
6
|
| Year 3 | |||
| Semester 1 | |||
|
Course name
Media Industries in Transition
|
Course code
MDIA3015
|
Units
6
|
|
Course name
Strategic Planning for Media and Communication
|
Course code
MDIA3017
|
Units
6
|
|
Course name
Web Development
|
Course code
MDIA3001
|
Units
6
|
|
Course name
Digital Mediascapes
|
Course code
MDIA3002
|
Units
6
|
| Semester 2 | |||
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
Advanced Concepts in Media and Communication
|
Course code
MDIA3023
|
Units
6
|
|
Course name
Media and Communication Professional Experience
|
Course code
MDIA3905
|
Units
6
|
|
Course name
Web Design Portfolio
|
Course code
MDIA3003
|
Units
6
|
Complete 6 units comprising:
- 6 units from University-wide electives
| Course name | Course code | Units | |
|---|---|---|---|
| Year 1 | |||
| Semester 1 | |||
|
Course name
Key Concepts in Media and Communication
|
Course code
MDIA1018
|
Units
6
|
|
Course name
Digital Platforms
|
Course code
MDIA1001
|
Units
6
|
|
Course name
Social Media Audiences and Algorithmic Cultures
|
Course code
MDIA1017
|
Units
6
|
|
Course name
Web Design Principles
|
Course code
MDIA2001
|
Units
6
|
| Semester 2 | |||
|
Course name
Media and Communication Professional Identities
|
Course code
MDIA1016
|
Units
6
|
|
Course name
Creating Content for Media
|
Course code
MDIA2101
|
Units
6
|
|
Course name
Digital Design Principles and Methods
|
Course code
GRAP1004
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
| Year 2 | |||
| Semester 1 | |||
|
Course name
Media Law, Policy and Ethics
|
Course code
MDIA2022
|
Units
6
|
|
Course name
Research Methods in Media and Communication
|
Course code
MDIA2021
|
Units
6
|
|
Course name
Principles of UX Design
|
Course code
GRAP2000
|
Units
6
|
|
Course name
Digital Project Management
|
Course code
COGR2000
|
Units
6
|
| Semester 2 | |||
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
Promotional Culture
|
Course code
MDIA2102
|
Units
6
|
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
Media and Communication Project
|
Course code
MDIA2901
|
Units
6
|
| Year 3 | |||
| Semester 1 | |||
|
Course name
Media Industries in Transition
|
Course code
MDIA3015
|
Units
6
|
|
Course name
Strategic Planning for Media and Communication
|
Course code
MDIA3017
|
Units
6
|
|
Course name
Web Development
|
Course code
MDIA3001
|
Units
6
|
|
Course name
Digital Mediascapes
|
Course code
MDIA3002
|
Units
6
|
| Semester 2 | |||
|
Course name
|
Course code
-
|
Units
6
|
|
Course name
Advanced Concepts in Media and Communication
|
Course code
MDIA3023
|
Units
6
|
|
Course name
Media and Communication Professional Experience
|
Course code
MDIA3905
|
Units
6
|
|
Course name
Web Design Portfolio
|
Course code
MDIA3003
|
Units
6
|
Career outcomes
Careers in digital media and web design are diverse and constantly evolving, comprising of both creative and more technical-focused roles. As technology continues to advance, the demand for skilled professionals in these fields is expected to grow, making it an exciting time to pursue a career in digital media and web design.
You could lead the design of a company’s website, coordinating creation of all the different elements – video production and digital design. You might develop and manage digital media and communication campaigns, helping to create compelling content for global companies. Wherever your interests lie, you'll find a role that enables you to pursue them.
Potential careers include:
- Web designer
- Digital media designer
- Creative director
- Digital content creator
- Digital and social media manager
- eLearning Designer
Careers in digital media and web design are dynamic and offer opportunities to work on diverse projects across various sectors, including technology, marketing, education, entertainment and healthcare.
Industry trends
There are currently over 2,000 jobs listed in relevant fields, including communications, social media and digital communications nationally. With the growing demand for a strong online presence and digital transformation, web development will remain crucial to the success of businesses (Seek, 2024).
Ready to apply?
Your study experience and support
Adelaide University sets you up for success in your studies – and your social life. You’ll have access to work placement and internship opportunities, overseas study tours and exchanges, networking events with guest speakers and more. Our campuses are equipped with purpose-built facilities including lecture theatres, libraries, workshops, laboratories, and spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform with personalised study information and resources.
You’ll have everything you need to live well and thrive during your studies, with health services on campus, gymnasiums, technology zones and modern student lounges. Get involved in campus sport or join our student clubs that will connect you to your passions – and the people who share them.
Adelaide also has a variety of accommodation options to suit your individual requirements and budget, with options ranging from dedicated student accommodation to private rentals. One of the world’s most liveable cities, Adelaide has lots of leafy parks, gardens and social hubs – and some of the highest living standards globally. No matter where you are in Adelaide, you’re only a short distance from beaches, vineyards, museums, art galleries, restaurants, bars and parklands. Visit the accommodation web page to find out more.
Student services
We’re here to support you on your student journey. Adelaide University offers a range of support services and facilities, including:
- Career advice and mentoring services
- Personal counselling
- LGBTQIA support
- Academic support
- Fees and finance help
- Security services
- Accommodation services
- Common rooms
- Prayer rooms.
You’ll also have unlimited access to our dedicated student support hub. Visit in-person or online, or contact our friendly team by phone. We can assist you with anything study-related including enrolment, identification cards, timetables, fees and more.
Your campus
You'll be studying at one of our renowned campuses, accessing cutting-edge facilities and contemporary study spaces.
Study hours
Your courses will require a combination of different learning formats, including lectures, tutorials, workshops, seminars and practicals. Aside from your classes, you’ll also need to allocate additional time for independent study. This may include assignments, readings, projects and contributing to online discussion forums. As a rough guide, full-time studies may require 12-26 hours of class time and 14-18 hours of independent study per week.
Assessment
During your studies at Adelaide University, you’ll complete a mixture of practical, professional and research-based learning. Your assessment types will vary depending on the degree you’re studying, but may include:
- Case studies
- Essays and assignments
- Examinations
- Group projects
- Internships and placements
- Practicals
- Presentations
- Reports and project documentations
- Research projects
- Workplace and classroom contributions.
