From August 2025 you can apply as a domestic student for entry to Adelaide University in 2026.
Applications for 2026 will be via SATAC for most undergraduate and postgraduate coursework programs. A direct application process will be available for 100% online degrees at a later date. In the meantime, you could start your degree at UniSA or the University of Adelaide and continue at Adelaide University.
Why Bachelor of Business?
In an image obsessed world, marketing and communication have never been more important to the success of brands, businesses and individuals. Blend marketing theories with communication strategies to assist organisations in achieving their corporate goals.
Develop knowledge of marketing principles and brand development. Learn expertise required to excel as a marketing and communication specialist. Study courses like strategic communication and consumer insights, and gain a solid grounding in general business principles. Build the power skills sought after by employers and graduate ready to enter the workforce as a marketing professional.
Overview
Adelaide University’s Bachelor of Business majoring in Marketing and Communication merges marketing practices with communication theories to help organisations achieve corporate goals. Build the skills and knowledge necessary to succeed in the field of marketing, media and communication. Develop a deep understanding of marketing principles, consumer insights, brand development and advertising. Your studies will also explore specialised courses in media, communication and public relations.
Build power skills needed to succeed in the future of business. Examine concepts of identity, diversity, equity and inclusion to foster cross-cultural skills and explore bias and power dynamics.
Contemporary learning experiences across the degree are underpinned by community and industry engagement. Engage in an industry internship or placement and explore professional pathways in sectors aligned with your interests.
Key features
Develop critical media, communication and public relations knowledge. - Explore industry-informed marketing content from world-class academics.
- Build power skills and core business knowledge to graduate career ready.
- Discover research insights from the Ehrenberg-Bass Institute, the world’s largest centre for marketing research.
- Engage with both the community and industry by participating in an internship or placement.
What you'll learn
You’ll focus on building key business knowledge including an understanding of the underpinning principles of marketing, financial and managerial accounting, and self-marketing.
Explore concepts surrounding consumer behaviour and delve into advertising from the perspective of consumers, advertisers, and agencies. Examine the role of market research and the purpose of analytics in marketing.
Be equipped with the key concepts and skills of brand management and develop the ability to analyse and conceptualise strategic issues in marketing planning. Build an understanding of the principles of public relations and public communication. Develop knowledge of the legal and ethical considerations in media.
Expand your skills in writing, creating and managing the content used by organisations to communicate. Examine the complexity of the development, purpose and use of promotional activities within society. Your new entrepreneurial mindset will be fostered through embracing innovation and connecting with industry.
Develop negotiation and effective collaboration skills through group work. Professional placement and internship opportunities are embedded within your second and third year. Develop a practical understanding of marketing, media and communication to explore career options and pathways.
Majors
Did you know that you can also choose a Bachelor of Business with a major in one of the following:
- Design and Marketing
- Human Resource Management
- International Business
- Innovation, Entrepreneurship and Strategy
- Marketing
- Project Management
- Real Estate
- Sport Management
- Tourism, Events and Hospitality Management.
What courses you'll study
You're required to complete 144 units to complete your degree, across a mix of core courses, elective and work integrated learning. A list of indicative courses is provided below.
Complete exactly 36 units from the following:
| Course name | Course code | Units | |
|---|---|---|---|
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Accounting for Decision Makers | ACCT1000 | 6 |
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Marketing Principles | MARK1000 | 6 |
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Emerging Technologies, Data and Business Analytics | BAFI2000 | 6 |
|
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UG Common Core 1 | AUXX1000 | 6 |
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UG Common Core 2 | AUXX2000 | 6 |
|
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UG Common Core 3 | AUXX3000 | 6 |
Complete 6 units for ALL of the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Integrated Marketing (CAPSTONE, WIL II) | MARK3900 | 6 |
Complete 102 units for ALL of the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Consumer Behaviour | MARK1001 | 6 |
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Social Media Audiences and Algorithmic Cultures | MARK1002 | 6 |
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Key Concepts in Media and Communication | MARK1003 | 6 |
|
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Marketing Analytics | MARK2000 | 6 |
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Advertising | MARK2001 | 6 |
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Research Methods | MARK2002 | 6 |
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Media Law, Policy and Ethics | MARK2003 | 6 |
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Content Creation | MARK2101 | 6 |
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Promotional Communication | MARK2102 | 6 |
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Branding | MARK3001 | 6 |
|
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Digital Marketing | MARK3003 | 6 |
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Strategic Communication in Practice | MARK3004 | 6 |
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Marketing Planning | MARK3005 | 6 |
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Strategic Planning for Media and Communication | MARK3006 | 6 |
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Media Relations | MDIA2009 | 6 |
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Elective 1 | AUXX1011 | 6 |
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Elective 2 | AUXX1012 | 6 |
Career outcomes
Our degree ensures that you acquire the necessary knowledge and skills sought after by employers in the marketing field. Graduate with expertise in marketing, media and communication making you well prepared for employment across a range of roles such as:
- Advertising account manager
- Brand manager
- Copywriter
- Campaigns coordinator or manager
- Digital marketer
- Market researcher
- Marketing coordinator or manager
- Media buyer or planner
- Sponsorship or fundraising officer.
Industry trends
The internet age and the rise of social media has rapidly changed marketing and communication in terms of how the public consumes and interacts with messaging. Demand for marketing professionals is estimated to grow by around 11% while demand for public relations and sales managers is expected to grow by around 4% over the coming decade (Jobs and Skills Australia, March 2024).
Accreditation
Adelaide University is working through relevant approvals for program accreditation ahead of students commencing at the institution in 2026.
How to apply
FAQs
Explore answers to some of our most frequently asked questions.
Your study experience and support
Adelaide University sets you up for success in your studies – and your social life. You’ll have access to work placement and internship opportunities, overseas study tours and exchanges, networking events with guest speakers and more. Our campuses are equipped with purpose-built facilities including lecture theatres, libraries, workshops, laboratories, and spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform with personalised study information and resources.
You’ll have everything you need to live well and thrive during your studies, with health services on campus, gymnasiums, technology zones and modern student lounges. Get involved in campus sport or join our student clubs that will connect you to your passions – and the people who share them.
Adelaide also has a variety of accommodation options to suit your individual requirements and budget, with options ranging from dedicated student accommodation to private rentals. One of the world’s most liveable cities, Adelaide has lots of leafy parks, gardens and social hubs – and some of the highest living standards globally. No matter where you are in Adelaide, you’re only a short distance from beaches, vineyards, museums, art galleries, restaurants, bars and parklands. Visit the accommodation web page to find out more.
Student services
We’re here to support you on your student journey. Adelaide University offers a range of support services and facilities, including:
- Career advice and mentoring services
- Personal counselling
- LGBTQIA+ support
- Academic support
- Fees and finance help
- Security services
- Accommodation services
- Common rooms
- Prayer rooms.
You’ll also have unlimited access to our dedicated student support hub. Visit in-person or online, or contact our friendly team by phone. We can assist you with anything study-related including enrolment, identification cards, timetables, fees and more.
Your campus
You'll be studying at one of our renowned campuses, accessing cutting-edge facilities and contemporary study spaces.
Study hours
Your courses will require a combination of different learning formats, including lectures, tutorials, workshops, seminars and practicals. Aside from your classes, you’ll also need to allocate additional time for independent study. This may include assignments, readings, projects and contributing to online discussion forums. As a rough guide, full-time studies may require 12-26 hours of class time and 14-18 hours of independent study per week.
Assessment
During your studies at Adelaide University, you’ll complete a mixture of practical, professional and research-based learning. Your assessment types will vary depending on the degree you’re studying, but may include:
- Case studies
- Essays and assignments
- Examinations
- Group projects
- Internships and placements
- Practicals
- Presentations
- Reports and project documentations
- Research projects
- Workplace and classroom contributions.
