Undergraduate | 2026

Bachelor of Business majoring in Marketing and Communications

Start date

February, July

Campus

Adelaide City

Duration

3 year(s) full-time

Mode

Hybrid

Program code

BBUSI

Study as

Full time or part time

Indicative fees

Commonwealth Supported

Prerequisite

None

Assumed knowledge

None

Entry requirements

Admission criteria

To be eligible for admission, an applicant must have achieved at least one of the following minimum entry requirements and demonstrate they fulfill any prerequisite and essential criteria for admission. In cases where there are more eligible applicants than available places, admission will be competitive with ranks based on the entry criteria.

Secondary education (Year 12)

Completion of a secondary education qualification equivalent to the South Australian Certificate of Education (SACE).

Vocational Education and Training (VET)

Completion of an award from a registered training organisation (RTO) at Certificate IV (AQF level 4) or higher.

Higher education study

Successful completion of at least 6 months full-time study (or equivalent part-time) in a higher education award program.

Work and life experience

Completion of an Adelaide University approved enabling, pathway or bridging program; OR
Achieved a pass result in the Skills for Tertiary Admissions Test (STAT); OR
Qualify for special entry

Note:

Applications for Australian students to study at Adelaide University will open in August 2025, to commence study in 2026.

Please note that entry requirements for this degree are provisional and subject to change.

Why Bachelor of Business?

In an image obsessed world, marketing and communication have never been more important to the success of brands, businesses and individuals. Blend marketing theories with communication strategies to assist organisations in achieving their corporate goals.

Develop knowledge of marketing principles and brand development. Learn expertise required to excel as a marketing and communication specialist. Study courses like strategic communication and consumer insights, and gain a solid grounding in general business principles. Build the power skills sought after by employers and graduate ready to enter the workforce as a marketing professional.

Overview

Adelaide University’s Bachelor of Business majoring in Marketing and Communication merges marketing practices with communication theories to help organisations achieve corporate goals. Build the skills and knowledge necessary to succeed in the field of marketing, media and communication. Develop a deep understanding of marketing principles, consumer insights, brand development and advertising. Your studies will also explore specialised courses in media, communication and public relations.

Build power skills needed to succeed in the future of business. Examine concepts of identity, diversity, equity and inclusion to foster cross-cultural skills and explore bias and power dynamics.

Contemporary learning experiences across the degree are underpinned by community and industry engagement. Engage in an industry internship or placement and explore professional pathways in sectors aligned with your interests.

Key features

Develop critical media, communication and public relations knowledge.
Explore industry-informed marketing content from world-class academics.
Build power skills and core business knowledge to graduate career ready.
Discover research insights from the Ehrenberg-Bass Institute, the world’s largest centre for marketing research. 
Engage with both the community and industry by participating in an internship or placement.

What you'll learn

You’ll focus on building key business knowledge including an understanding of the underpinning principles of marketing, financial and managerial accounting, and self-marketing.

Explore concepts surrounding consumer behaviour and delve into advertising from the perspective of consumers, advertisers, and agencies. Examine the role of market research and the purpose of analytics in marketing.

Be equipped with the key concepts and skills of brand management and develop the ability to analyse and conceptualise strategic issues in marketing planning. Build an understanding of the principles of public relations and public communication. Develop knowledge of the legal and ethical considerations in media.

Expand your skills in writing, creating and managing the content used by organisations to communicate. Examine the complexity of the development, purpose and use of promotional activities within society. Your new entrepreneurial mindset will be fostered through embracing innovation and connecting with industry.

Develop negotiation and effective collaboration skills through group work. Professional placement and internship opportunities are embedded within your second and third year. Develop a practical understanding of marketing, media and communication to explore career options and pathways.

Majors

Did you know that you can also choose a Bachelor of Business with a major in one of the following:

Design and Marketing
Human Resource Management
International Business
Innovation, Entrepreneurship and Strategy
Marketing
Project Management
Real Estate
Sport Management
Tourism, Events and Hospitality Management.

What courses you'll study

Complete 144 units comprising:

54 to 66 units for Core courses, and
Either:
30 to 78 units for one Major from Major, or
48 units from Discipline courses, and
6 to 12 units from Work integrated learning, and
6 to 36 units for Electives

Complete 54 to 66 units comprising:

18 units from Common core, and
36 to 48 units from Program core

	Course code	Units
Course name UG Common Core 1	Course code AUXX1000	Units 6
Course name UG Common Core 2	Course code AUXX2000	Units 6
Course name UG Common Core 3	Course code AUXX3000	Units 6

	Course code	Units
Course name Accounting for Decision Makers	Course code ACCT1000	Units 6
Course name Business Law	Course code BUSI1001	Units 6
Course name Management, Organisations and Leadership	Course code BUSI1002	Units 6
Course name Economics	Course code ECON1001	Units 6
Course name Marketing Principles	Course code MARK1000	Units 6
Course name Emerging Technologies, Data and Business Analytics	Course code BUSI2001	Units 6
Course name Negotiation, Conflict Management and Resolution	Course code BUSI2002	Units 6
Course name Strategic Management	Course code BUSI3013	Units 6
Course name Principles of Economics	Course code ECON1000	Units 6
Course name Digital Design Principles and Methods	Course code GRAP1004	Units 6
Course name Research Methods in Media and Communication	Course code MARK2002	Units 6
Course name Media Law, Policy and Ethics	Course code MARK2003	Units 6
Course name Promotional Culture	Course code MARK2102	Units 6
Course name Strategic Planning for Media and Communication	Course code MARK3006	Units 6

Complete 60 units for ALL of the following:

	Course code	Units
Course name Consumer Behaviour	Course code MARK1001	Units 6
Course name Social Media Audiences and Algorithmic Cultures	Course code MARK1002	Units 6
Course name Introduction to Strategic Communication	Course code MARK1100	Units 6
Course name Marketing Analytics	Course code MARK2000	Units 6
Course name Advertising	Course code MARK2001	Units 6
Course name Creating Content for Media	Course code MARK2101	Units 6
Course name Digital and Social Media Management	Course code MDIA2005	Units 6
Course name Branding	Course code MARK3001	Units 6
Course name Digital Marketing	Course code MARK3003	Units 6
Course name Marketing Planning	Course code MARK3005	Units 6

Complete 6 to 12 units from the following:

	Course code	Units
Course name Australian eChallenge	Course code BUSI1005	Units 6
Course name Business Lifecycles	Course code BUSI2007	Units 6
Course name WIL (Procurement and Supply Chain Management)	Course code BUSI2390	Units 6
Course name WIL/ Profession	Course code BUSI2900	Units 6
Course name WIL / Profession	Course code BUSI2901	Units 6
Course name Sport Practicum 1	Course code SPOR2900	Units 6
Course name Strategic Communication in Practice	Course code MARK3004	Units 6
Course name Integrated Marketing	Course code MARK3900	Units 6
Course name Sport Practicum 2	Course code SPOR3900	Units 6

Complete 6 to 36 units comprising:

0 to 30 units from Free electives, and
0 to 18 units from Program electives

	Course code	Units
Course name Australian eChallenge	Course code BUSI1005	Units 6
Course name Australian Tech eChallenge	Course code BUSI1006	Units 6
Course name International Business Environment	Course code IBUS2000	Units 6
Course name International Human Resource Management	Course code IBUS2002	Units 6
Course name Business Lifecycles	Course code BUSI2007	Units 6
Course name Technology Entrepreneurship	Course code BUSI2026	Units 6
Course name Sustainability and Social Enterprise	Course code BUSI3000	Units 6
Course name Corporate Entrepreneurship	Course code BUSI3002	Units 6
Course name Innovation Strategy and Systems	Course code BUSI3004	Units 6
Course name AI for Business transformation	Course code BUSI3005	Units 6
Course name Negotiated Project	Course code BUSI3009	Units 6
Course name Family Business Management	Course code BUSI3021	Units 6
Course name Infrastructure and Sustainability	Course code PROJ3005	Units 6
Course name Project Logistics and Supply Chains	Course code PROJ3006	Units 6

Career outcomes

Our degree ensures that you acquire the necessary knowledge and skills sought after by employers in the marketing field. Graduate with expertise in marketing, media and communication making you well prepared for employment across a range of roles such as:

Advertising account manager
Brand manager
Copywriter
Campaigns coordinator or manager
Digital marketer
Market researcher
Marketing coordinator or manager
Media buyer or planner
Sponsorship or fundraising officer.

Industry trends

The internet age and the rise of social media has rapidly changed marketing and communication in terms of how the public consumes and interacts with messaging. Demand for marketing professionals is estimated to grow by around 11% while demand for public relations and sales managers is expected to grow by around 4% over the coming decade (Jobs and Skills Australia, March 2024).

Accreditation

Adelaide University is working through relevant approvals for program accreditation ahead of students commencing at the institution in 2026.

How to apply

Find your program

Discover the programs and explore the opportunities.

Explore our programs

Check the requirements

Look out for any prerequisite or assumed knowledge courses. Some degrees may have additional entry requirements.

Consider your preferences

To prepare for your future and to maximise your success consider adding additional preferences.

How to apply

Applications for Australian students to study at Adelaide University will open in August 2025, to commence study in 2026.

Please note that entry requirements for this degree are provisional and subject to change.

If you want to start your studies earlier, consider applying to the University of Adelaide or UniSA now, and continue onto Adelaide University in 2026. Register your interest to stay informed.

FAQs

Explore answers to some of our most frequently asked questions.

From August 2025 you can apply as a domestic student for entry to Adelaide University in 2026.
Applications for 2026 will be via SATAC for most undergraduate and postgraduate coursework programs. A direct application process will be available for 100% online degrees at a later date. In the meantime, you could start your degree at UniSA or the University of Adelaide and continue at Adelaide University.

Adelaide University is South Australia’s largest university with seven campuses across the state. Adelaide City Campus is in the heart of the central business district (including eastern and western precincts), while our Magill, Mawson Lakes and Waite campuses are located within the inner suburbs of Adelaide. Our Mount Gambier, Roseworthy and Whyalla campuses are set in the regions of South Australia. Building on our digital and online learning successes, we aim to also deliver online education to more students than any other Australian university.

Each of our campuses is equipped with cutting-edge, discipline specific facilities, contemporary study spaces and well-resourced libraries. Our city and suburban campuses also feature on-site gyms and eateries, and health services on, or nearby, campus.

You will be well supported academically, socially, emotionally and spiritually with access to on-campus facilities and services such as counselling, learning support, childcare, prayer rooms and more.

You will be well supported through a range of services at Adelaide University to ensure you get the most out of your student experience. Support services include:

Academic learning support, including after-hours support provided via Studiosity through live online chat assistance with writing, referencing, mathematics and more.
Advice and advocacy regarding access, adjustments and inclusivity if you have a disability, impairment, chronic health condition or significant caring responsibilities.
Libraries providing flexible study spaces, access to books, computer suites and online resources – as well as referencing support, search tips and more.
Career development hub, including extensive self-help resources, online learning programs, on-campus events, workshops and networking, one-on-one advice, and job search support.
Qualified counsellors who can provide confidential support to manage your mental health and wellbeing.
On-campus medical clinics on-site where you can make an appointment with a General Practitioner (GP) to discuss acute and preventative health care matters.
Information and advice for international students regarding accommodation, student life, visa and work rights and academic policies and procedures.
An active and visible LGBTIQA+ Ally Network that ensures the University provides a supportive environment where all staff and students can safely work and study free of harassment or discrimination.
Prayer rooms on campus, including gender specific spaces for worship purposes.
Campus security available 24 hours a day, seven days a week to ensure all students feel safe on campus.
A range of scholarships offered to commencing and continuing students each year to make university life a little easier.
A number of social outlets including student lounges, gyms, student-led clubs, sports teams and free events throughout the year.

Your tuition fees will depend on your program of study and enrolment load. You can find the annual fees relevant to your program on the specific degree page under the ‘fees’ section. The annual fee payable for your chosen program will also be outlined in your Offer of Admission.

Adelaide University will open in January 2026. Your studies will start at different times depending on what study period you’ve applied for. Adelaide University is currently using a semester model, which means most degrees start in Semester 1. Some degrees are also available to start in mid-year, sometimes with a different degree structure. 

Studies at Adelaide University typically commence in:  

February for Semester 1  
July for Semester 2.

Some degrees, such as the Bachelor of Medical Studies and Master of Business Administration, will have different starting dates. View the relevant degree page for more detail. 

For other key dates, including census dates and exam periods, you can view our Academic calendar. 

View all FAQs

Your study experience and support

Adelaide University sets you up for success in your studies – and your social life. You’ll have access to work placement and internship opportunities, overseas study tours and exchanges, networking events with guest speakers and more. Our campuses are equipped with purpose-built facilities including lecture theatres, libraries, workshops, laboratories, and spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform with personalised study information and resources.

You’ll have everything you need to live well and thrive during your studies, with health services on campus, gymnasiums, technology zones and modern student lounges. Get involved in campus sport or join our student clubs that will connect you to your passions – and the people who share them.

Adelaide also has a variety of accommodation options to suit your individual requirements and budget, with options ranging from dedicated student accommodation to private rentals. One of the world’s most liveable cities, Adelaide has lots of leafy parks, gardens and social hubs – and some of the highest living standards globally. No matter where you are in Adelaide, you’re only a short distance from beaches, vineyards, museums, art galleries, restaurants, bars and parklands. Visit the accommodation web page to find out more.

Student services

We’re here to support you on your student journey. Adelaide University offers a range of support services and facilities, including:

Career advice and mentoring services
Personal counselling
LGBTQIA+ support
Academic support
Fees and finance help
Security services
Accommodation services
Common rooms
Prayer rooms.

You’ll also have unlimited access to our dedicated student support hub. Visit in-person or online, or contact our friendly team by phone. We can assist you with anything study-related including enrolment, identification cards, timetables, fees and more.

Your campus

You'll be studying at one of our renowned campuses, accessing cutting-edge facilities and contemporary study spaces.

This degree is offered at the following campus(es)

Study hours

Your courses will require a combination of different learning formats, including lectures, tutorials, workshops, seminars and practicals. Aside from your classes, you’ll also need to allocate additional time for independent study. This may include assignments, readings, projects and contributing to online discussion forums. As a rough guide, full-time studies may require 12-26 hours of class time and 14-18 hours of independent study per week.

Assessment

During your studies at Adelaide University, you’ll complete a mixture of practical, professional and research-based learning. Your assessment types will vary depending on the degree you’re studying, but may include: