Why Bachelor of Business?
In an image obsessed world, marketing and communication have never been more important to the success of brands, businesses and individuals. Blend marketing theories with communication strategies to assist organisations in achieving their corporate goals.
Develop knowledge of marketing principles and brand development. Learn expertise required to excel as a marketing and communication specialist. Study courses like strategic communication and consumer insights, and gain a solid grounding in general business principles. Build the power skills sought after by employers and graduate ready to enter the workforce as a marketing professional.
Overview
Adelaide University’s Bachelor of Business majoring in Marketing and Communication merges marketing practices with communication theories to help organisations achieve corporate goals. Build the skills and knowledge necessary to succeed in the field of marketing, media and communication. Develop a deep understanding of marketing principles, consumer insights, brand development and advertising. Your studies will also explore specialised courses in media, communication and public relations.
Build power skills needed to succeed in the future of business. Examine concepts of identity, diversity, equity and inclusion to foster cross-cultural skills and explore bias and power dynamics.
Contemporary learning experiences across the degree are underpinned by community and industry engagement. Engage in an industry internship or placement and explore professional pathways in sectors aligned with your interests.
Key features
Develop critical media, communication and public relations knowledge. - Explore industry-informed marketing content from world-class academics.
- Build power skills and core business knowledge to graduate career ready.
- Discover research insights from the Ehrenberg-Bass Institute, the world’s largest centre for marketing research.
- Engage with both the community and industry by participating in an internship or placement.
What you'll learn
You’ll focus on building key business knowledge including an understanding of the underpinning principles of marketing, financial and managerial accounting, and self-marketing.
Explore concepts surrounding consumer behaviour and delve into advertising from the perspective of consumers, advertisers, and agencies. Examine the role of market research and the purpose of analytics in marketing.
Be equipped with the key concepts and skills of brand management and develop the ability to analyse and conceptualise strategic issues in marketing planning. Build an understanding of the principles of public relations and public communication. Develop knowledge of the legal and ethical considerations in media.
Expand your skills in writing, creating and managing the content used by organisations to communicate. Examine the complexity of the development, purpose and use of promotional activities within society. Your new entrepreneurial mindset will be fostered through embracing innovation and connecting with industry.
Develop negotiation and effective collaboration skills through group work. Professional placement and internship opportunities are embedded within your second and third year. Develop a practical understanding of marketing, media and communication to explore career options and pathways.
Majors
The Bachelor of Business is also available with majors in the following:
What courses you'll study
Complete 144 units comprising:
- 66 to 72 units for Core courses, and
- 48 units for one Major from Major, and
- 6 to 12 units from Work integrated learning, and
- 12 to 24 units for Electives
Complete 66 to 72 units comprising:
- 18 units for all Common core, and
- 24 units for all Program core, and
- 24 to 30 units from Program core selectives
| Course name | Course code | Units | |
|---|---|---|---|
|
Course name
An Ethically Rich Life
|
Course code
COREX001
|
Units
6
|
|
|
Course name
Fact or Fiction: Data for Everyone
|
Course code
COREX002
|
Units
6
|
|
|
Course name
Igniting Change: Ideas to Action
|
Course code
COREX003
|
Units
6
|
|
|
Course name
Proppa Ways, Future Practice
|
Course code
COREX004
|
Units
6
|
|
|
Course name
Responsible AI: Bridging Ethics, Education and Industry
|
Course code
COREX005
|
Units
6
|
|
|
Course name
Ways of Being, Ways of Seeing
|
Course code
COREX006
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Accounting for Decision Makers
|
Course code
ACCT1000
|
Units
6
|
|
|
Course name
Management, Organisations and Leadership
|
Course code
BUSI1002
|
Units
6
|
|
|
Course name
Emerging Technologies, Data and Business Analytics
|
Course code
BUSI2001
|
Units
6
|
|
|
Course name
Marketing Principles
|
Course code
MARK1000
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Business Law
|
Course code
BUSI1001
|
Units
6
|
|
|
Course name
Negotiation, Conflict Management and Resolution
|
Course code
BUSI2002
|
Units
6
|
|
|
Course name
Strategic Management
|
Course code
BUSI3013
|
Units
6
|
|
|
Course name
Principles of Economics
|
Course code
ECON1000
|
Units
6
|
|
|
Course name
Economics
|
Course code
ECON1001
|
Units
6
|
|
|
Course name
Research Methods in Media and Communication
|
Course code
MDIA2021
|
Units
6
|
|
|
Course name
Media Law, Policy and Ethics
|
Course code
MDIA2022
|
Units
6
|
|
|
Course name
Promotional Culture
|
Course code
MDIA2102
|
Units
6
|
|
|
Course name
Strategic Planning for Media and Communication
|
Course code
MDIA3017
|
Units
6
|
|
|
Course name
Digital Design Principles and Methods
|
Course code
GRAP1004
|
Units
6
|
|
|
Course name
Foundations of Project Management
|
Course code
PROJ1000
|
Units
6
|
|
|
Course name
Scheduling and Cost Management
|
Course code
PROJ1001
|
Units
6
|
|
|
Course name
Infrastructure and Sustainability
|
Course code
PROJ3005
|
Units
6
|
|
|
Course name
Project Logistics and Supply Chains
|
Course code
PROJ3006
|
Units
6
|
Notes
Program core selectives - Please note, Major plan determines Program core selectives choice
Complete 6 to 12 units from the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
eChallenge
|
Course code
BUSI1005
|
Units
6
|
|
|
Course name
WIL/ Profession
|
Course code
BUSI2900
|
Units
6
|
|
|
Course name
WIL / Profession
|
Course code
BUSI2901
|
Units
6
|
|
|
Course name
Business Lifecycles
|
Course code
BUSI2007
|
Units
6
|
|
|
Course name
WIL (Procurement and Supply Chain Management)
|
Course code
BUSI2390
|
Units
6
|
|
|
Course name
Sport Practicum 1
|
Course code
SPOR2900
|
Units
6
|
|
|
Course name
Sport Practicum 2
|
Course code
SPOR3900
|
Units
6
|
|
|
Course name
Integrated Marketing
|
Course code
MARK3900
|
Units
6
|
|
|
Course name
Strategic Communication in Practice
|
Course code
MDIA3016
|
Units
6
|
|
|
Course name
WIL
|
Course code
PROJ2900
|
Units
6
|
|
|
Course name
Project Management Professional Practice
|
Course code
PROJ3000
|
Units
12
|
Notes
Please note Major plan determines WIL choice
Complete 12 to 24 units comprising:
- 0 to 24 units from Elective - Open, and
- 0 to 12 units from Program electives - Procurement and Supply Chain Management major, and
- 0 to 12 units from Program electives - Project Management major, and
- 0 to 6 units from Progam electives - Marketing and Communication major, and
- 0 to 6 units from Program electives - Marketing and Design major
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Elective 1
|
Course code
AUXX1011
|
Units
6
|
|
|
Course name
Elective 2
|
Course code
AUXX1012
|
Units
6
|
|
|
Course name
Elective 3
|
Course code
AUXX1013
|
Units
6
|
|
|
Course name
Elective 4
|
Course code
AUXX1014
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Negotiated Project in the Bachelor of Business (P and SCM)
|
Course code
BUSI3009
|
Units
6
|
|
|
Course name
International Business Environment
|
Course code
IBUS2000
|
Units
6
|
|
|
Course name
International Human Resource Management
|
Course code
IBUS2002
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Project Procurement and Resourcing
|
Course code
PROJ3001
|
Units
6
|
|
|
Course name
Leadership in Stakeholder Management
|
Course code
PROJ3004
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Service Design and Marketing
|
Course code
MARK3023
|
Units
6
|
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Service Design and Marketing
|
Course code
MARK3023
|
Units
6
|
Rules
- Program electives - Procurement and Supply Chain Management major - A student completing Bachelor of Business (V1.13) Major in Procurement and Supply Chain Management (V1.7) must complete the requirements from .
Complete exactly 48 units from the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Consumer Behaviour
|
Course code
MARK1001
|
Units
6
|
|
|
Course name
Marketing Analytics
|
Course code
MARK2000
|
Units
6
|
|
|
Course name
Advertising
|
Course code
MARK2001
|
Units
6
|
|
|
Course name
Branding
|
Course code
MARK3001
|
Units
6
|
|
|
Course name
Digital Marketing
|
Course code
MARK3003
|
Units
6
|
|
|
Course name
Marketing Planning
|
Course code
MARK3005
|
Units
6
|
|
|
Course name
Social Media Audiences and Algorithmic Cultures
|
Course code
MDIA1017
|
Units
6
|
|
|
Course name
Introduction to Strategic Communication
|
Course code
MDIA1026
|
Units
6
|
|
|
Course name
Digital and Social Media Management
|
Course code
MDIA2005
|
Units
6
|
|
|
Course name
Creating Content for Media
|
Course code
MDIA2101
|
Units
6
|
Career outcomes
Our degree ensures that you acquire the necessary knowledge and skills sought after by employers in the marketing field. Graduate with expertise in marketing, media and communication making you well prepared for employment across a range of roles such as:
- Advertising account manager
- Brand manager
- Copywriter
- Campaigns coordinator or manager
- Digital marketer
- Market researcher
- Marketing coordinator or manager
- Media buyer or planner
- Sponsorship or fundraising officer.
Industry trends
The internet age and the rise of social media has rapidly changed marketing and communication in terms of how the public consumes and interacts with messaging. Demand for marketing professionals is estimated to grow by around 11% while demand for public relations and sales managers is expected to grow by around 4% over the coming decade (Jobs and Skills Australia, March 2024).
Accreditation
Adelaide University is working through relevant approvals for program accreditation ahead of students commencing at the institution in 2026.
Ready to apply?
Please note that a non-refundable application fee of AUD$150 applies for every application submitted to Adelaide University.
Your study experience and support
Adelaide University sets you up for success in your studies – and your social life. You’ll have access to work placement and internship opportunities, overseas study tours and exchanges, networking events with guest speakers and more. Our campuses are equipped with purpose-built facilities including lecture theatres, libraries, workshops, laboratories, and spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform with personalised study information and resources.
You’ll have everything you need to live well and thrive during your studies, with health services on campus, gymnasiums, technology zones and modern student lounges. Get involved in campus sport or join our student clubs that will connect you to your passions – and the people who share them.
Adelaide also has a variety of accommodation options to suit your individual requirements and budget, with options ranging from dedicated student accommodation to private rentals. One of the world’s most liveable cities, Adelaide has lots of leafy parks, gardens and social hubs – and some of the highest living standards globally. No matter where you are in Adelaide, you’re only a short distance from beaches, vineyards, museums, art galleries, restaurants, bars and parklands. Visit the accommodation web page to find out more.
Student services
We’re here to support you on your student journey. Adelaide University offers a range of support services and facilities, including:
- Career advice and mentoring services
- Personal counselling
- LGBTQIA+ support
- Academic support
- Fees and finance help
- Security services
- Accommodation services
- Common rooms
- Prayer rooms.
You’ll also have unlimited access to our dedicated student support hub. Visit in-person or online, or contact our friendly team by phone. We can assist you with anything study-related including enrolment, identification cards, timetables, fees and more.
Your campus
You'll be studying at one of our renowned campuses, accessing cutting-edge facilities and contemporary study spaces.
Study hours
Your courses will require a combination of different learning formats, including lectures, tutorials, workshops, seminars and practicals. Aside from your classes, you’ll also need to allocate additional time for independent study. This may include assignments, readings, projects and contributing to online discussion forums. As a rough guide, full-time studies may require 12-26 hours of class time and 14-18 hours of independent study per week.
Assessment
During your studies at Adelaide University, you’ll complete a mixture of practical, professional and research-based learning. Your assessment types will vary depending on the degree you’re studying, but may include:
- Case studies
- Essays and assignments
- Examinations
- Group projects
- Internships and placements
- Practicals
- Presentations
- Reports and project documentations
- Research projects
- Workplace and classroom contributions.
