Course overview
This course examines some of the current policies and issues confronting the Australian wine industry. These include the various legislative requirements at state and federal levels, the representative organisations for grape growers and winemakers, and the role of industry bodies in the establishment and protection of Australia's domestic and international wine markets. The activities and operation of the numerous industry organisations and research providers are examined from both a national and international perspective. A detailed examination of the current policies associated with alcohol and society is presented. The course is built around a series of presentations by selected industry experts. The changing face of wine communication is explored, with an emphasis on the use of emerging technologies and approaches to reach new audiences.
Course learning outcomes
- At the end of the course and following the completion of all learning and assessment tasks associated with it, the student should be able to: 1. Explain and differentiate the functions and activities of the major grape and wine industry organisations.
- Describe how the markets for Australian wine are established, maintained and protected domestically and internationally.
- Discuss the role of research, innovation and research providers in the Australian grape and wine industry today and in the future.
- Evaluate the role of activities, including the Australian Wine Show system and the increasing use of non-traditional varieties, in the future of the grape and wine industry in Australia.
- Discuss the role of traditional and emerging modes of communication in the ongoing development of the grape and wine industry in Australia.
- Describe the roles and outcomes of government and corporate processes and policies for the regulation and control of alcohol in Australian society.
- Communicate succinctly, both verbally and written, with respect to these issues.