Course overview
Strategic communication is used to listen, persuade, promote, lead, manage, organise - to make an impact. Communicating with Impact focuses on the development and application of professional communication in a range of sectors and contexts. You will learn how to apply communication and public relations theories to communicate strategically with the public in corporate, not-for-profit, government and public sector contexts. This includes creating impactful communication in written and spoken format, and across a range of media platforms. You will develop an understanding of how to use research to set communication objectives, how to set meaningful objectives, how to craft culturally appropriate communication that makes an impact, and how to evaluate the success of your activities. This course provides a grounding in the key concepts that will continue to be built on throughout your degree.
Course learning outcomes
- Apply key communication and public relations theories to strategic communication development.
- Develop communication for use in commercial, not-for-profit and public sector contexts.
- Create strategic communication plans
- Identify target publics/audiences and create communication messages that resonate in particular cultural, social and political contexts
- Use research methods to develop communication objectives and to evaluate the success of communication activities
- Analyse and evaluate the impact of communication activities and tactics
- Craft professional communication in written and verbal forms across a range of media platforms