Course overview
Research is central to all media activity, whether carried out in commercial, public or academic contexts. This course aims to bring together the theoretical and practical elements of research in the media. Students will be exposed to various research methodologies, both quantitative and qualitative, as they affect the changing media landscape and its evaluation. Students will be exposed to different theoretical paradigms of media research, analysis of competing frameworks for defining the media as object of study, and to debate on issues such as research ethics, intellectual property, effective communication of research findings and cultural sensitivity, among others.
Course learning outcomes
- Demonstrate knowledge of research literacy
- Demonstrate a sound knowledge of basic research methods
- Demonstrate an understanding of the significant risk and ethical issues raised by the conduct of media research
- Demonstrate a working knowledge of the theories and frameworks through which media are analysed and understood
- Demonstrate familiarity with research into media audiences and users
- Develop an understanding of media industries and institutions, particularly the role that research plays within the knowledge economy and future career development
- Develop a high level of written and oral communication skills