Digital Media and marketing Communications

Marketing communications is considered one of the first and most important touchpoints brands have with their consumers. In an increasingly evolving and digital environment, all brands must consider how they can deliver a clear and consistent message to drive effective and successful marketing goals. This subject provides a strategic understanding of and practical skills to plan and implement integrated marketing communications campaigns. It investigates the changing relationship between marketing communications tools and the emergence of an evolving digital media landscape and explores the new opportunities and dynamics of marketing tools. This course transforms students into marketing communications professionals by building practical skills in working with media to develop campaigns, including campaign planning, media liaison, media planning and buying, campaign evaluation, and understanding audience factors. It also examines the ethical, legal and social aspects marketing communications must consider to remain successful in a contemporary and digital marketplace.