Advanced Marketing Analytics (UniSA)

Postgraduate | 2026

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Area/Catalogue
MARK 5020
Course ID icon
Course ID
204131
Level of study
Level of study
Postgraduate
Unit value icon
Unit value
6
Course level icon
Course level
5
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
No
University-wide elective icon
University-wide elective course
No
Single course enrollment
Single course enrolment
No
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Note:
Course data is interim and subject to change

Course overview

This course offers theoretical and operational tools to conduct proper analyses of marketing data for decision making. Upon completion, students will possess the skills and knowledge required to apply various marketing analytics in practice. The aim of this course is topics covered include analysis of how brands compete and grow; analysis of brand customer base to predict their future purchases; analysis of consumer preference of product attributes/levels to identify which attributes/levels are important; forecast of new product sales; analysis of the relationship between product sales and marketing activities such as price, advertising and distribution; and analysis of key audience measurements in the media landscape.

Course learning outcomes

  • Locate, from multiple sources, the relevant market information as a basis for marketing analytics.
  • Apply the acquired knowledge to conduct complex marketing analytics.
  • Critically analyse, interpret and synthetise market data using data reduction techniques.
  • Communicate the results of market analytics to specialist and non-specialist audiences.
  • Display autonomy, expert judgement, adaptability and responsibility as a market analyst.
  • Demonstrate Business Enterprise Skills in the context of the Marketing discipline: i) Problem Solving (advanced level); and ii) Written Communication (advanced level).

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A