Growing Domestic and International Wine and Food Markets

Postgraduate | 2026

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area/catalogue icon
Area/Catalogue
MARK 5007
Course ID icon
Course ID
201791
Level of study
Level of study
Postgraduate
Unit value icon
Unit value
6
Course level icon
Course level
1
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

This course offers students insights into the intricacies of global wine and food markets, allowing them to analyse the influence of globalisation on both industries. Students will assess the comparative appeal of Australian and international wine and food markets, gaining an understanding of the factors influencing profitability. The course delves into key drivers shaping the global wine and food market, examining their effects on export dynamics and market characteristics in order to equip students with skills to make better growth decisions in domestic and/or international markets.

Course learning outcomes

  • Identify and analyse the impact of external environment factors, including globalisation, regulation and exchange rates, on the competitiveness of wine and food producing countries and on the potential profitability of individual wine markets
  • Determine the differential sales and profitability potential of local and international wine and food markets
  • Identify and interpret the role of cultural issues influencing wine and food demand and design culturally responsive strategies for different markets
  • Determine the markets that best match the sales and profitability objectives, risk appetite and capabilities of an individual wine and food business
  • Plan and specify market entry strategies that uniquely address the specific trade, consumer and structural parameters of each international market
  • Develop marketing strategies to achieve the corporate, branding and sales objectives for each local and international market

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A