Course overview
This course offers students insights into the intricacies of global wine and food markets, allowing them to analyse the influence of globalisation on both industries. Students will assess the comparative appeal of Australian and international wine and food markets, gaining an understanding of the factors influencing profitability. The course delves into key drivers shaping the global wine and food market, examining their effects on export dynamics and market characteristics in order to equip students with skills to make better growth decisions in domestic and/or international markets.
- Globalisation and Wine and Food Markets
- Categorising Global Wine and Food Market Potential
- Developing a Market Entry Strategy in Wine and Food Markets
Course learning outcomes
- Identify and analyse the impact of external environment factors, including globalisation, regulation and exchange rates, on the competitiveness of wine and food producing countries and on the potential profitability of individual wine markets
- Determine the differential sales and profitability potential of local and international wine and food markets
- Identify and interpret the role of cultural issues influencing wine and food demand and design culturally responsive strategies for different markets
- Determine the markets that best match the sales and profitability objectives, risk appetite and capabilities of an individual wine and food business
- Plan and specify market entry strategies that uniquely address the specific trade, consumer and structural parameters of each international market
- Develop marketing strategies to achieve the corporate, branding and sales objectives for each local and international market
Degree list
The following degrees include this course