Advanced Digital Marketing

Postgraduate | 2026

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Area/Catalogue
MARK 5003
Course ID icon
Course ID
201752
Level of study
Level of study
Postgraduate
Unit value icon
Unit value
6
Course level icon
Course level
1
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

The aim of this course is to provide students with the necessary knowledge to make effective digital marketing decisions that will make a positive impact on a business. Students will learn about the different types of business models, processes and activities that digital marketing can impact; the tools and tactics for advancing marketing strategy in the digital environment; and the ways in which digital marketing relates to other managerial activities, including traditional marketing. Emphasis is also placed on developing understandings of new and emerging digital technologies and the customer journey to inform marketing strategy and address challenges within the digital environment.

  • Module 1
  • Module Two
  • Module Three

Course learning outcomes

  • Outline and apply Digital Marketing strategies for the purpose of accelerating marketing and onsetting digital transformations
  • Critically evaluate and use key Digital Marketing concepts, tools and technologies reflecting ever-changing digital environments
  • Apply expert judgments on social and ethical issues linked to various aspects of Digital Marketing
  • Understand the role of new and emerging digital technologies in global markets and societies
  • Generate resources that are transferrable to real-life marketing practice and industry, acknowledging the implications for privacy, policies and regulatory frameworks
  • Compare and contrast different types of business models with a varying relative impact on business performance and pervasiveness of Digital Marketing

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A