Course overview
The aim of this course is to provide students with the necessary knowledge to make effective digital marketing decisions that will make a positive impact on a business. Students will learn about the different types of business models, processes and activities that digital marketing can impact; the tools and tactics for advancing marketing strategy in the digital environment; and the ways in which digital marketing relates to other managerial activities, including traditional marketing. Emphasis is also placed on developing understandings of new and emerging digital technologies and the customer journey to inform marketing strategy and address challenges within the digital environment.
- Module 1
- Module Two
- Module Three
Course learning outcomes
- Outline and apply Digital Marketing strategies for the purpose of accelerating marketing and onsetting digital transformations
- Critically evaluate and use key Digital Marketing concepts, tools and technologies reflecting ever-changing digital environments
- Apply expert judgments on social and ethical issues linked to various aspects of Digital Marketing
- Understand the role of new and emerging digital technologies in global markets and societies
- Generate resources that are transferrable to real-life marketing practice and industry, acknowledging the implications for privacy, policies and regulatory frameworks
- Compare and contrast different types of business models with a varying relative impact on business performance and pervasiveness of Digital Marketing
Degree list
The following degrees include this course