Course overview
The aim of this course is to provide students with the necessary knowledge to make effective digital marketing decisions that will make a positive impact on a business. Students will learn about the different types of business models, processes and activities that digital marketing can impact; the tools and tactics for advancing marketing strategy in the digital environment; and the ways in which digital marketing relates to other managerial activities, including traditional marketing. Emphasis is also placed on developing understandings of new and emerging digital technologies and the customer journey to inform marketing strategy and address challenges within the digital environment.
- Module 1
- Module Two
- Module Three
Course learning outcomes
- Outline and apply Digital Marketing strategies for the purpose of accelerating marketing and onsetting digital transformations
- Critically evaluate and use key Digital Marketing concepts, tools and technologies reflecting ever-changing digital environments
- Apply expert judgments on social and ethical issues linked to various aspects of Digital Marketing
- Understand the role of new and emerging digital technologies in global markets and societies
- Generate resources that are transferrable to real-life marketing practice and industry, acknowledging the implications for privacy, policies and regulatory frameworks
- Compare and contrast different types of business models with a varying relative impact on business performance and pervasiveness of Digital Marketing
Availability
Class details
Adelaide City Campus West
Class number 26745
Section WS01
Size 30
Available 23
Class number 26746
Section WS02
Size 30
Available 16
Class number 26747
Section WS03
Size 30
Available 25
Class details
Adelaide City Campus West
Class number 56567
Section WS01
Size 30
Available 29
Class number 56568
Section WS02
Size 30
Available 29
Class number 56569
Section WS03
Size 30
Available 30
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