Strategic Planning for Media and Communication

Undergraduate | 2026

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area/catalogue icon
Area/Catalogue
MARK 3006
Course ID icon
Course ID
207692
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course level icon
Course level
3
Study abroad and student exchange icon
Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
No
University-wide elective icon
University-wide elective course
No
Single course enrollment
Single course enrolment
No
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Note:
Course data is interim and subject to change

Course overview

This course equips students with the theoretical and applied skills required to research, develop, implement and evaluate media and communication projects, campaigns and activities. The course consolidates foundational knowledge and professional competencies acquired through earlier courses in the media and communication core and majors, extending this to the integration, planning and management of media and communication projects in a range of professional contexts. 

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A