Course overview
The aim of the course is to provide students with a theoretically-grounded and evidence-based understanding of how retailers, manufacturers and service providers manage physical availability across traditional and emerging distribution channels. Students will develop an understanding of the role of distribution and physical availability in business environments; the different types of distribution channels and how consumers shop across these channels; managerial decisions about physical availability and the factors that influence these decisions, and other retailing trends.
- Foundations Of Retail Distribution
- Strategic Considerations And Customer Experience
- Services And The Future Of Retailing
Course learning outcomes
- Describe the role of distribution and physical availability in business environments
- Outline the different types of distribution channels and how consumers shop across these channels
- Describe consumer behaviour in-store/dealership/showroom and what influences decision-making at the point-of-sale
- Identify managerial decisions about physical availability and the factors that influence these decisions
- Competently discuss online, mobile and other retailing trends
Degree list
The following degrees include this course