Distribution and Route to Market

Undergraduate | 2026

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area/catalogue icon
Area/Catalogue
MARK 3002
Course ID icon
Course ID
200229
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course level icon
Course level
3
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

The aim of the course is to provide students with a theoretically-grounded and evidence-based understanding of how retailers, manufacturers and service providers manage physical availability across traditional and emerging distribution channels. Students will develop an understanding of the role of distribution and physical availability in business environments; the different types of distribution channels and how consumers shop across these channels; managerial decisions about physical availability and the factors that influence these decisions, and other retailing trends.

  • Foundations Of Retail Distribution
  • Strategic Considerations And Customer Experience
  • Services And The Future Of Retailing

Course learning outcomes

  • Describe the role of distribution and physical availability in business environments
  • Outline the different types of distribution channels and how consumers shop across these channels
  • Describe consumer behaviour in-store/dealership/showroom and what influences decision-making at the point-of-sale
  • Identify managerial decisions about physical availability and the factors that influence these decisions
  • Competently discuss online, mobile and other retailing trends

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A