UO Marketing Analytics

Undergraduate | 2026

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area/catalogue icon
Area/Catalogue
MARK 2009
Course ID icon
Course ID
204111
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course level icon
Course level
2
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
No
University-wide elective icon
University-wide elective course
No
Single course enrollment
Single course enrolment
No
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Note:
Course data is interim and subject to change

Course overview

The aim of this course is to provide a basic understanding of consumer markets, brand performance, product attributes and overall market behaviour, focusing on marketing knowledge that can be applied across a wide range of marketing conditions. The principles of data reduction and the effective communication of quantitative results using tables and graphs; analysis of how brands compete and grow; analysis of brand's customer base to predict future purchases; analysis of consumer preference of product attributes/levels to identify which attributes/levels are important; forecast of new product sales; analysis of the relationship between product sales and marketing activities such as advertising and price.

Course learning outcomes

  • Explain aggregate (market and brand) level empirical generalisations
  • Use marketing analytics to analyse consumer and business-to-business markets
  • Apply knowledge about market structure to market data in order to give it context and meaning
  • Incorporate quantitative and numerical methods into the analysis of basic marketing data
  • Demonstrate Business Enterprise Skills in the context of the Marketing discipline: i) Problem Solving (intermediate level); ii) Teamwork (intermediate level) and iii) Written Communication (intermediate level).

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A