Image, Brand and Narrative

Undergraduate | 2026

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area/catalogue icon
Area/Catalogue
MARK 1005
Course ID icon
Course ID
207647
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course level icon
Course level
1
Study abroad and student exchange icon
Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
No
University-wide elective icon
University-wide elective course
No
Single course enrollment
Single course enrolment
No
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Note:
Course data is interim and subject to change

Course overview

This course introduces key theories and concepts related to image building, branding and narrative communication strategies. Throughout the course, students explore the capacities, affordances, and constraints of social and digital media for both personal and brand-focused strategic narrative communication, unpacking the ways these technologies facilitate connections to audiences. The course introduces fields such as narrative theory, audience research, organisational communication, internet studies, and identity theory, and puts key ideas to work through both critical and creative practice. 

  • What is "image'? What is 'brand'? what is 'narrative'?
  • "Identifying the story Corporate brands as narratives Digital-first identities as brand stories Student Showcase "
  • "Designing online stories Strategic cross-platform storytelling Evaluating strategic narratives Course Summary"

Course learning outcomes

  • articulate and apply key theories and concepts related to image building, branding and narrative communication strategies
  • evaluate an example of online branding activity by an individual, business, or group in relation to key theories and concepts introduced in the course
  • use relevant concepts to design strategic narratives in support of specific types of brand image
  • collaborate with peers to describe and analyse online content to demonstrate understanding of key ideas

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A