Key Concepts in Media and Communication

Undergraduate | 2026

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Mode
Mode
Your studies will be on-campus, and may include some online delivery
On campus
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Area/Catalogue
MARK 1003
Course ID icon
Course ID
207646
Campus icon
Campus
Adelaide City Campus
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course owner
Course owner
Adelaide University
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Course level
1
Work Integrated Learning course
Work Integrated Learning course
No
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
No
University-wide elective icon
University-wide elective course
No
Single course enrollment
Single course enrolment
No

Course overview

This course aims to introduce the foundational theoretical and conceptual ideas they will need throughout their degree, such as theories on media interactivity and methods of media analysis, and selected theories and debates about media's historical role in shaping social, cultural, economic, and political relations. 

Course learning outcomes

  • demonstrate understanding of critical, theoretical and conceptual frameworks in media and communication studies
  • explain the role, history, and importance of different forms of media and communication and their relationship to society, politics, economics and technology
  • examine and analyse a range of media and communication texts and genres, including media and communication scholarly research
  • use media and communication scholarly research to construct a critical argument about the contemporary media environment

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A

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Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.