Course overview
As an introductory course for the major, Social Media Audiences and Algorithmic Cultures explores social media platforms from a historical, technological and social perspective, considering influence, capabilities, use, and possible futures. The course draws upon overlapping concepts and theory from media studies, sociology, psychology and computer science to understand audience behaviour, content and platform technologies. Students will develop skills in critically analysing digital content, the online presence of social actors, and broader cultural trends on social media. These knowledges and skills will help students become effective content experts and researchers of social media and its audiences.
Course learning outcomes
- articulate how social media platforms and campaigns impact politics, activism, culture and communities
- critically evaluate social media practice as it relates to ethical action and social responsibility as a professional and citizen
- evaluate the use of social media and strategic communication for political and social issue campaigning purposes, applying logical, critical, and creative thinking
- demonstrate skills in using social media as a resource for learning and in practice
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