UO Social Media for Journalists

Undergraduate | 2026

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Area/Catalogue
JOUR 2009
Course ID icon
Course ID
203998
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course level icon
Course level
2
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

The aim of this course is to develop students' knowledge and skills to effectively and ethically use mobile devices and social media as professional journalists, to: gather and distribute news and other stories; engage with audiences; navigate disinformation; and create and maintain a professional social media presence. Students explore concepts and strategies to build an understanding of how mobile-first technology is changing journalism, and how news organisations adopt a digital-first approach using social networks to gather, analyse and report. The course also teaches students the knowledge and skills journalists are expected to have: to manage social media efficiently, effectively, legally and ethically; and to build a dynamic professional online presence and drive traffic to their stories.

Course learning outcomes

  • identify and explain media organisations' digital-first mobile and social media policies
  • critically analyse the role and impact of the audience in journalism production and the role journalists play in combatting disinformation
  • apply journalistic values to locate credible user-generated content and harness audience engagement through collaboration and co-creation
  • demonstrate high-level research and analytical skills using social media to create and disseminate stories in different styles for different platforms and audiences
  • create and maintain a professional journalistic social media presence

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A