Information Advocacy

Postgraduate | 2026

Course page banner
area/catalogue icon
Area/Catalogue
INFO 5033
Course ID icon
Course ID
203965
Level of study
Level of study
Postgraduate
Unit value icon
Unit value
6
Course level icon
Course level
5
Study abroad and student exchange icon
Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
No
University-wide elective icon
University-wide elective course
No
Single course enrollment
Single course enrolment
No
alt
Note:
Course data is interim and subject to change

Course overview

The aim of this course is to introduce the concepts of advocacy, marketing, and social media marketing for information management in libraries, archives, and records management.

Course learning outcomes

  • Apply social media market models to libraries, archives, and records management organisations.
  • Create campaigns for marketing and social media marketing.
  • Compare and contrast social media marketing campaigns in GLAMR organisations.
  • Evaluate and examine zones of social media and apply them to GLAMR organisations.
  • Analyse marketing and social media marketing programs.
  • Analyse, explain and adapt social media tools for a particular GLAMR organisation.
  • Analyse and evaluate advocacy campaigns and programs of libraries, archives, and records management worldwide.

Assessment

Learning Journal, Report, Assignment