Course overview
The aim of this course is to introduce the concepts of advocacy, marketing, and social media marketing for information management in libraries, archives, and records management. Course content will include advocacy, marketing management, target markets, marketing mix, brand marketing, marketing plans and policies. The course will also include social media marketing for GLAMR organisations, which will cover an introduction to social media marketing, social consumers, digital communities, social influencers, user experience, user-centred design, and ethics of social media.
Course learning outcomes
- Apply social media market models to libraries, archives, and records management organisations.
- Create campaigns for marketing and social media marketing.
- Compare and contrast social media marketing campaigns in GLAMR organisations.
- Evaluate and examine zones of social media and apply them to GLAMR organisations.
- Analyse marketing and social media marketing programs.
- Analyse, explain and adapt social media tools for a particular GLAMR organisation.
- Analyse and evaluate advocacy campaigns and programs of libraries, archives, and records management world wide.
Fee calculator
To display course fees, please select your status and program below:
We’re updating this Fee Calculator. It currently shows fees for programs only. Please check the relevant program for full fee details.
Study Abroad student tuition fees are available here.
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.