Course overview
This course explores the opportunities and challenges faced by small and medium-sized enterprises (SMEs) in today's globalised and technologically driven business environment. Participants will gain the knowledge and skills needed to navigate international markets effectively, exploring strategies for success, factors influencing performance, and risks inherent in global expansion for small and medium-sized enterprises. Emphasis is placed on understanding the impact of mindset on internationalisation decisions. Contemporary approaches like social entrepreneurship and digital business models are also examined, offering a comprehensive understanding of modern small and medium-sized enterprise internationalisation practices. The course aims to equip participants with insights to thrive in the ever-evolving global business environment.
Course learning outcomes
- Describe the economic importance and the need for SME internationalisation in today’s globalised environment
- Identify and analyse the micro-foundation of SME internationalisation including attitudes, mindsets and cognitive approaches associated with exploring international opportunities
- Evaluate the social, political, economic, cultural and ethical challenges of the internationalisation process, and design appropriate responses to overcome these challenges
- Devise strategies for SMEs to acquire knowledge, partnerships, and networks for creating value internationally