Course overview
The aim of this course is to explore the diverse aspects of conducting business in the Asia-Pacific region, emphasising an exploration of its unique environmental factors, regional trade agreements, risk assessment methodologies, governmental regulations and policies, technological innovations, and supply chain networks. By scrutinising entry modes specific to the Asia-Pacific context, the course aims to equip students with the requisite knowledge and skills to navigate this diverse regional market environment effectively. Furthermore, the course aims to foster an entrepreneurial mindset among students, empowering them to identify and capitalise on opportunities within emerging Asia-Pacific markets, thereby preparing them for roles in the region or entrepreneurial endeavours.
Course learning outcomes
- Develop an in-depth understanding of the business, economic, and management landscape specific to the Asia-Pacific region, including macro and micro-level factors influencing organisations operating in this dynamic environment
- Analyse and evaluate the strategic approaches and business practices of both Asian and Western enterprises operating in the Asia-Pacific region, identifying similarities, differences, and implications for organisational success
- Apply cross-cultural business models and concepts specifically within the Asia-Pacific context to analyse and address real-world scenarios, and case studies, showcasing proficiency in navigating the diverse cultural landscapes of the region and tailoring business strategies accordingly
- Demonstrate effective communication skills in a global business environment, along with other key attributes sought by employers such as teamwork, planning, self-management, initiative, and a commitment to continuous professional development, preparing graduates for successful careers in Asia-Pacific-focused organisations