Course overview
The aim of this course is to allow students to gain and apply knowledge in the area of experiential tourism and marketing. The course will enable students to analyse travel behaviour, identify market opportunities to design an innovative experiential product, and propose a bespoke marketing strategy. The course will emphasise links with other courses in program through case studies of effective marketing strategies for tourism, events, and hospitality. The course content and assessment will foster graduate qualities such as problem-solving and communication skills and ability to propose innovative and sustainable solutions for the industry.
Course learning outcomes
- Undertake research of global and local market trends to evaluate opportunities for existing and new experiential travel, events, and hospitality products
- Critically analyse travel motivations and behaviour to identify viable target markets
- Propose a creative experiential product that responds to identified market opportunities and travel needs
- Devise an appropriate marketing strategy for the implementation of a proposed product
- Demonstrate extensive and thorough application of relevant course theory to idea generation and implementation strategy
- Communicate devised strategies in a variety of formats, as appropriate for industry and academic audiences
Availability
Class details
Adelaide City Campus West
Class number 23443
Section WS01
Size 30
Available 30
Class details
Adelaide City Campus West
Class number 53452
Section WS01
Size 30
Available 30
Fee calculator
To display course fees, please select your status and program below:
We’re updating this Fee Calculator. It currently shows fees for programs only. Please check the relevant program for full fee details.
Study Abroad student tuition fees are available here.
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.