Course overview
This course will provide theoretical and practical knowledge of tourism and the tourism industry, with a particular focus on developing student competencies in the management of the supply side of tourism; building students' body of knowledge on tourism enterprises, tourism products, services and experiences. Structure and characteristics of tourism enterprises, their role in tourism destinations, and the factors that drive tourism enterprise performance; the tourism industry: structure, development and growth, suppliers, sales and distribution, managing supply and demand for tourism products, and understanding market segments; the tourism organisation: structure and characteristics, SMEs and family firms, creativity, innovation and business models, operations, performance and growth strategies; the tourism entrepreneur: the entrepreneurial mindset, building human social and psychological capital, and value creation through social entrepreneurship.
Course learning outcomes
- Develop a sound understanding of the characteristics of tourism enterprises and their role in the tourism industry and tourism destinations.
- Critically analyse the factors that drive tourism enterprise development and performance.
- Critically analyse case studies of tourism organisations and provide theoretically-informed managerial strategies.
- Apply creativity in the design of new tourism enterprises, products and experiences; demonstrate sound research skills.
- Prepare a feasibility analysis for a new tourism venture, outlining strategies for successful implementation and an analysis of organisational, market and industry factors.
- Demonstrate Business Enterprise Skills in the context of the Tourism and Event Management discipline: i) Self-management (foundation level); ii) Teamwork (intermediate level); iii) Oral communication (intermediate level); and iv) International Perspective (intermediate level).
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The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.