Course overview
This course will enable students to exploit Information and Communication Technologies (ICT) to improve tourism, event and hospitality business practices. Digital and its impact on tourist behaviour; Digitisation of value chain and systems; E-commerce and e-marketing; Electronic distribution channels in tourism; Social media marketing; Social commerce and collaborative commerce (the sharing economy) in tourism; Destination Management Systems (DMS); Smart destinations and smart tourism
Course learning outcomes
- Examine the use of digital as a tool for improving the performance and competitiveness of tourism businesses and destinations.
- Describe the role of digital in the development of tourism, event and hospitality experiences and offerings.
- Debate the transformative power of digital in the tourism, event and hospitality industry.
- Debate the future of digital technologies and innovation in the tourism, event and hospitality industry.
- Demonstrate Business Enterprise Skills in the context of the Tourism, Event and Hospitality Management discipline: i) Problem Solving (advanced level); ii) Ethical Awareness (intermediate level); iii) Teamwork (intermediate level); iv) Written Communication (advanced level); v) Oral Communication (intermediate level); and vi) International Perspective (advanced level).