Course overview
The aim of this course is to enable students to exploit Information and Communication Technologies (ICT) to improve tourism, event and hospitality business practices. Digital and its impact on tourist behaviour; Digitisation of value chain and systems; E-commerce and e-marketing; Electronic distribution channels in tourism; Social media marketing; Social commerce and collaborative commerce (the sharing economy) in tourism; Destination Management Systems (DMS); Smart destinations and smart tourism.
Course learning outcomes
- Examine the use of digital as a tool for improving the performance and competitiveness of tourism businesses and destinations.
- Describe the role of digital in the development of tourism, event and hospitality experiences and offerings.
- Debate the transformative power of digital in the tourism, event and hospitality industry.
- Debate the future of digital technologies and innovation in the tourism, event and hospitality industry.
- Demonstrate Business Enterprise Skills in the context of the Tourism, Event and Hospitality Management discipline: i) Problem Solving (advanced level); ii) Ethical Awareness (intermediate level); iii) Teamwork (intermediate level); iv) Written Communication (advanced level); v) Oral Communication (intermediate level); and vi) International Perspective (advanced level).
Availability
Class details
Online
Class number 1063
Section 01OL
Size 500
Available 498
Notes:
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