UO Experiential Product Design for Tourism, Events and Hospitality

Undergraduate | 2026

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area/catalogue icon
Area/Catalogue
HOSP 2007
Course ID icon
Course ID
203837
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course level icon
Course level
2
Study abroad and student exchange icon
Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

The aim of this course is to enable students to design a new experiential product for tourism, events, and hospitality sector and to devise a strategy for successful implementation of the product on the market. Experiential products; Identifying market opportunities; Understanding the customer; Ideating the product; Designing the experience/scape; Quality experiences, Product promotion and delivery; Pricing; Evaluating the product; Ethical considerations and sustainability.

Course learning outcomes

  • Independently research global and local market trends to identify business opportunities for development of a new experiential product in tourism, events, and hospitality.
  • Propose a creative product idea and justify its relevance to the tourism events and hospitality industry.
  • Devise an appropriate business and marketing strategy for the implementation of the proposed product.
  • Apply relevant course concepts and theory to idea generation and implementation strategy.
  • Communicate an idea for an experiential product as appropriate for industry and academic audiences.
  • Demonstrate Business Enterprise Skills in the context of the Tourism, Event and Hospitality Management discipline: i) Problem Solving (intermediate level); and if) International Perspective (intermediate level).

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A