Course overview
This course builds upon the introductory learning of Graphic Communication Design Studios 1 & 2 and aims to reinforce students’ understanding of the design studio as a key environment in which creative and critical thinking and making is developed, shared and progressed as part of building effective design practice. This stage of the program focusses on design process as the fundamental method by which designers systematically investigate, analyse, iterate, evaluate, translate and develop, conceptual, visual and typographic responses to communication problems and scenarios. It includes investigation and application of the core principles of design and visual language, and with reference to specific functions and contexts of design (for example identity, branding or information design).
Course learning outcomes
- Implement authentic and effective use of design process to research, ideate and develop design propositions to set communication problems and scenarios
- Develop graphic communication design outcomes based on sound understanding of visual and conceptual research across a range of information, media, materials, technologies and formats
- Apply skills and knowledge of typography as a discipline based on design principles and context
- Apply critical thinking appropriately to evaluate research, design decision-making and creative production