Course overview
This course will provide students with the essential skills they need to engage and communicate with various audience groups to meet specific objectives related to connecting people and their environments. Through understanding key objectives, target audiences and the resources involved, as well as the pros and cons of different communication channels, students will be able to select appropriate communication techniques, such as guided walks, talks, drama, displays, signs, brochures, social media, and other electronic media. The course focuses on the development of thematic interpretation. Topics covered include: understanding your audience, developing compelling storyline, selecting appropriate techniques to engage an audience, master planning, evaluation and marketing.
Course learning outcomes
- Apply knowledge of the basic process of learning and the factors that impact learning and behaviour change.
- Use interpretive skills to develop and deliver a program that engages a specific audience.
- Create an interpretive product that is likely to engage a specific audience (including international audiences) to meet specific environmental objectives.
- Plan communication and interpretive strategies that address a specific environmental problem or opportunity, and demonstrates understanding of audience, marketing, budget and operational considerations.
- Evaluate interpretive products (talks, tours, signs, exhibits and e-media) and explain the variables that likely contribute to the success or downfall of the product, and recommend strategies for improvement.
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The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.