Course overview
Enterprises, public-sector organisations and not-for-profits operate in a highly dynamic and often very competitive economic environment, within which they must pursue their organisational goals, constrained by limited financial and other resources. A deep and extensive understanding of this environment is essential for effective managerial decision-making. Valuable topics for managers in this course include scarcity and opportunity costs; money and finance; the macroeconomic environment; behavioural economics; competition and pricing; strategic decisions; market failure; innovation; globalisation; and the growing significance of ecological sustainability and climate change policy for business.
Course learning outcomes
- Evaluate how enterprises, public-sector organisations and not-for-profits manage a highly dynamic and competitive economic environment.
- Investigate how managers pursue organisational goals, constrained by limited financial and other resources
- Critically apply key economic theories and concepts to the management of an organisation
- Evaluate how key economic data can be applied to achieve organisational objectives
- Measure how the global economic environment influences organisational innovation and strategic managerial decision-making
- Interpret how environmental, social, and other key non-economic indicators can generate organisational innovation and performance.
Degree list
The following degrees include this course