Course overview
The aim of this course is to enable students to apply economic analysis to the behaviour of individuals, businesses and governments and to consider the effect of this behaviour on market outcomes. A review of the basic framework of business economics - objectives and constraints, incentives, opportunity costs, the time-value of money and marginal analysis. Oligopoly: non-collusive models and collusive models. Concentration: Measurements and Determinants. Barriers to entry. Market Structure, firm strategy and performance, Pricing strategy. Auction, Advertising, Research and Development. Competition Policy and Regulation.
Course learning outcomes
- Analyse and describe competition in different market structures, especially oligopoly markets.
- Identify fundamental factors that may influence business decision making process and outcome.
- Examine and predict the responses of individuals, business organisations and government bodies to each other's decisions.
- Evaluate economic rationale for different pricing techniques and implications on firm's profitability.
- Examine various strategies that can be utilised by firms to gain competitive advantage.
- Recognise the rationale for competition policy and regulation, as well as their limitations.
- Demonstrate Business Enterprise Skills in the context of the Economics discipline: i) Problem Solving (intermediate level) and ii) Written Communication (intermediate level).
Availability
Class details
Online
Class number 3047
Section 01OL
Size 500
Available 498
Notes:
Class details
Online
Class number 1045
Section 01OL
Size 500
Available 493
Notes:
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