Behavioural Analytics and Customisation

Undergraduate | 2026

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Area/Catalogue
COMP 3010
Course ID icon
Course ID
203292
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course level icon
Course level
3
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
No
University-wide elective icon
University-wide elective course
No
Single course enrollment
Single course enrolment
No
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Note:
Course data is interim and subject to change

Course overview

This course aims to provide students with an understanding of the semantics of customer behaviour and develop skills in data visualisation for impactful and meaningful representations of complex information.

Content will cover the theoretical foundations of customer behaviour, including psychological, social, and cultural influences, as well as practical techniques for data visualisation and interpretation.

Students will learn to create visual representations that effectively communicate insights into customer behaviour, enabling informed decision-making in data-driven contexts.  

This course aligns with the overall program goal of equipping students with data analytics skills and the ability to apply them in real-world scenarios, enhancing their readiness for careers in data analysis and decision support. 

Course learning outcomes

  • Describe impact of perception, motivation, attitudes, and lifestyle factors on customer behaviour
  • Explain customer behaviour clearly and persuasively by written and oral communication
  • Apply behaviour pattern recognition, optimisation, simulation and linear programming techniques to customer data
  • Develop predictive models from customer data to recommend strategies for nudging customer behaviour and enhance engagement
  • Analyse customer behaviour models to real-life business scenarios
  • Apply customer analytics techniques to areas such as fraud and security and credit risk

Prerequisite(s)

  • must have completed STAT1003

Corequisite(s)

N/A

Antirequisite(s)

N/A