Course overview
This course will extend existing knowledge, communication and literacy to develop advanced skills in the production and distribution of content for a variety of strategic communication tasks and situations. Builds on existing knowledge and communication literacy to develop the advanced critical understanding required to create complex media content for strategic communication purposes. Students are required to analyse, plan and produce a range of media content used in professional strategic communication. Skills will be developed in the production of strategic communication content for traditional and digital media.
Course learning outcomes
- Construct and critically evaluate communication content for various strategic communication contexts and audiences
- Generate a body of specialised content for a range of strategic communication tasks
- Construct creative content to communicate ideas and information for strategic communication purposes, incorporating text, visual, audio and design elements
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The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.