Course overview
The course aims to provide students with the ability to interpret and navigate the complex dynamics driving digital communication in society and within the communication and media sector. The course explains how communication and media are applied in a range of contexts and analyses the social, political and technological aspects of communication. Students develop an advanced understanding of the multi-disciplinary nature of communication and seminal theories and concepts in preparation for more advanced study.
Course learning outcomes
- Explain the relevance and application of theory to the communication and media sector.
- Analyse the impact of communication and media theory on key publics and for society more broadly.
- Evaluate the effectiveness of organisational communication across digital and traditional media platforms.