Course overview
The aim of this course is to develop students' skills in the design and administration of methods of social research and evaluation that inform current and emerging communication practice. Building experience gained in introductory courses, students will develop knowledge of the use and application of communication research methods in both professional practice and critique of research in practice. Students will reflect on the construction and deployment of a range of research methods, both quantitative and qualitative, and also undertake detailed evaluation, assessment and use of the data produced by these methods. Students will investigate the contemporary use and value placed on the use of research and data, and the associated ethical, legal and administrative issues.
Course learning outcomes
- develop thorough knowledge of research methods and their application in a range of situations relevant to professional communication practice
- apply knowledge of research methodology to the use of research in communication practice, and its use in media industries
- investigate and apply appropriate research methods to generate useful data for decision making and action
- analyse and interpret detailed quantitative and qualitative data and communicate complex research findings in a professional and accessible manner
- contemplate and analyse the implications of the use of research data in various sectors and the wider consequences of the use of personal and private data in a range of societal settings