Course overview
This course will introduce students to the fundamental approaches to human communication, and to the development, use and role of communication and media technologies in human society. Students will be introduced to various theories of communication and media and the ideas and concepts of seminal thinkers in the field of communication and media studies. The course explains how theoretical approaches to communication and the media are applied in a range of communication professions, practices and situations, and examines the development and use of communication and media in society. It introduces essential elements of the social, political, economic and technological role of communication to prepare students for more advanced study.
Course learning outcomes
- Describe the role and importance of communication and the media in human society
- Explain the historical development of communication and media, including their social, political, economic and technological consequences
- Examine a range of media texts and genres
- Identify the different forms and roles of communication in society
- Introduce key communication and media theories and their application