Course overview
This course will introduce students to the principles of public communication by examining the concepts, theories and contexts of professional practice The course covers a diverse range of public communication theory and practice to provide a foundation for the higher level courses in the professional major. The course introduces fundamental theoretical principles and practices underpinning various forms of public communication. It provides an understanding of the political, economic, social and technological context of organisations' communication approaches, particularly public relations and advertising.
Course learning outcomes
- demonstrate an understanding of public communication concepts, theories and contexts and the importance of professional ethics
- discuss the public relations industry and articulate the diversity of its practice
- identify problems and opportunities for public communication activity through analysis and application of relevant public communication theory
- develop foundational skills in writing for professional practice, including traditional and digital media