Course overview
The aim of this course is to equip students to apply specialised knowledge in the field of entrepreneurship in a range of contexts to undertake highly skilled work in this field, and to provide a pathway for further learning. The course will help students identify and successfully develop entrepreneurial opportunities to the stage of developing a professional plan to launch a new venture, whether in the for-profit sector, or in the field of social entrepreneurship. The nature and importance of entrepreneurship and innovation; understanding entrepreneurs' motivations; generating, identifying and screening new venture ideas; the entrepreneurial process; organising resources needed to launch a new venture; sources of new venture finance; ethical considerations; entrepreneurial strategy; forecasting sales; putting together a credible feasibility plan to launch the new venture.
Course learning outcomes
- Analyse, consolidate and synthesise knowledge in the field of entrepreneurship
- Analyse and evaluate business and market changes to identify and develop entrepreneurial opportunities
- Analyse and present solutions to complex problems faced by entrepreneurs in planning the new venture
- Present knowledge, skills and ideas contained in a feasibility plan both verbally and in writing
- Engage in self-directed work in exploring new venture possibilities as an individual