Course overview
This course introduces concepts in economic and marketing theories and places them in the unique context of food and agricultural production, processing, distribution, wholesaling and retailing, where discussion of markets is integrated with business marketing principles and strategy.
The dynamic and increasingly global nature of food systems increases the need for sophisticated skills in market analysis, market planning and marketing management.
Topics include an overview of the nature and function of regional and global food markets, agribusiness and agricultural marketing and management, and the strategic behaviour of agribusiness.
Course learning outcomes
- Describe the mechanisms of and factors affecting demand and supply in the market for food and agriculture
- Identify the trends and socioeconomic mechanisms in global food markets
- Analyse market opportunities/threats for rising agribusinesses
- Apply basic economic and financial methods to address food market/marketing issues