Navigating Commercialisation Pathways

Postgraduate | 2026

Course page banner
Mode icon
Mode
Mode
Your studies will be on-campus, and may include some online delivery
On campus
area/catalogue icon
Area/Catalogue
BUSI 5004
Course ID icon
Course ID
201786
Campus icon
Campus
Adelaide City Campus West
Level of study
Level of study
Postgraduate
Unit value icon
Unit value
6
Course owner
Course owner
School of Management
Course coordinator
Course coordinator
Scott Gordon
Course level icon
Course level
1
Work Integrated Learning course
Work Integrated Learning course
No
Study abroad and student exchange icon
Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes

Course overview

This course is designed to provide the knowledge and skills to enable students to understand and successfully navigate commercialisation pathways. Beginning with the critical evaluation of research and technological innovations, the course will explain the process of commercialisation, its fundamental elements, and how this translates to market activities. The course introduces intellectual property, explores options for how this may be protected, and considers the exploitation potential associated with these options. The context of the commercialisation ecosystem is analysed, from a technological (and market) perspective, in order to plan and design a commercialisation pathway aligned with a particular innovation. The course will explain key strategic decisions to be considered around commercialisation: including organizational form; technology; resources and capabilities; customers; collaborators and competitors. The course will create a community of practice, in which students will contribute informed insights that reflect the individual, organisational and/or entrepreneurial leadership issues associated with technology commercialisation. 

  • Innovation Ecosystems
  • Organising Commercialisation & Technology Markets
  • Entrepreneurial Architecture

Course learning outcomes

  • Explain the fundamental elements of the process of commercialisation and its application to research translation and technological innovation
  • Evaluate innovations and intellectual property (portfolios) to recommend appropriate protections, exploitation potential and propose associated commercialisation pathways
  • Critically analyse the technological (and market) context of a commercialisation proposition to navigate strategic decisions on organisational form; required resources and capabilities; customers, collaborators, and competitors
  • Create and contribute to a community of practice which evaluates, integrates, and reflects the individual, organisational and/or entrepreneurial leadership issues associated with the technology commercialisation ecosystem

Availability

Census date Icon
Census date
Fri 27/03/2026
Enrol by date
Enrol by date
Fri 13/03/2026
Last day to W
Last day to W
Fri 10/04/2026
Last day to WF
Last day to WF
Fri 08/05/2026

Class details

Adelaide City Campus West

Class number
Class number 30116
Section
Section WS02
Size
Size 30
Available
Available 28
Dates Days Time Campus Location Instructor
23 Feb - 13 Apr Monday 8:10am - 11am Adelaide City Campus West Rowland Rees, RR5-09
4 May - 1 Jun Monday 8:10am - 11am Adelaide City Campus West Rowland Rees, RR5-09

Census date Icon
Census date
Fri 04/09/2026
Enrol by date
Enrol by date
Fri 21/08/2026
Last day to W
Last day to W
Fri 18/09/2026
Last day to WF
Last day to WF
Fri 16/10/2026

Class details

Adelaide City Campus West

Class number
Class number 55150
Section
Section WS01
Size
Size 30
Available
Available 30
Dates Days Time Campus Location Instructor
5 Aug - 23 Sep Wednesday 2:10pm - 5pm Adelaide City Campus West Barbara Hanrahan, BH3-12
14 Oct - 11 Nov Wednesday 2:10pm - 5pm Adelaide City Campus West Barbara Hanrahan, BH3-12

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A

Fee calculator

To display course fees, please select your status and program below:

We’re updating this Fee Calculator. It currently shows fees for programs only. Please check the relevant program for full fee details.

Study Abroad student tuition fees are available here.

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

If you are studying in a Professional Pathway Psychology or Clinical Psychology program, please refer to the Student Contributions amounts published here.

The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.