Course overview
Entrepreneurship is an act that occurs under conditions of extreme uncertainty. Despite the uncertainty, entrepreneurs- 'must act when we cannot foresee consequences; we must plan when we cannot know; we must organize when we cannot control' (La Porte, 1975, p. 345). You will explore key methodologies for planning and starting businesses. The course covers concepts of uncertainty and forecasting, the role of trial and error and the scientific method in entrepreneurial planning. You engage in a deep look at alternative methodologies, including the lean startup methodology as well as business plans. It is an interactive class, using a significant amount of experimentation in the delivery method, and a structure that applies first-hand experience in the methodologies presented.
Course learning outcomes
- Learn how to develop a strategic startup by doing
- Develop their own effective approach to startups
- Know how to communicate their business plan effectively to financiers and other stakeholders
- Identify the evidence to progress the startups