Startup Methodologies

Undergraduate | 2026

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Area/Catalogue
BUSI 3061
Course ID icon
Course ID
205548
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course level icon
Course level
3
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

Entrepreneurship is an act that occurs under conditions of extreme uncertainty. Despite the uncertainty, entrepreneurs- 'must act when we cannot foresee consequences; we must plan when we cannot know; we must organize when we cannot control' (La Porte, 1975, p. 345). You will explore key methodologies for planning and starting businesses. The course covers concepts of uncertainty and forecasting, the role of trial and error and the scientific method in entrepreneurial planning. You engage in a deep look at alternative methodologies, including the lean startup methodology as well as business plans. It is an interactive class, using a significant amount of experimentation in the delivery method, and a structure that applies first-hand experience in the methodologies presented.

Course learning outcomes

  • Learn how to develop a strategic startup by doing
  • Develop their own effective approach to startups
  • Know how to communicate their business plan effectively to financiers and other stakeholders
  • Identify the evidence to progress the startups

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A