Course overview
Enterprise projects are not confined to being commercial and independent new ventures but can also be found in various contexts. This course introduces four common contexts for enterprise and outlines the differences in respect to the individuals, the organisational forms, the practice of enterprise in context, and the management of contexts that support innovation and entrepreneurship. In particular the course focuses on Social Entrepreneurship, Technology Commercialisation, Corporate Entrepreneurship and Family Business contexts. Social Entrepreneurship (from Not-For-Profit to Social Enterprise): The emergence of the social entrepreneurship and the purpose economy, Social entrepreneurs, Community and indigenous enterprise, The hybrids of social enterprise; Technology Commercialisation: The scientist as entrepreneur, The challenges of market diffusion of new products and services, Commercialisation processes; Corporate Entrepreneurship and Innovation: Corporate renewal and drivers of change, The corporate entrepreneur, Innovation within the corporate setting, Managing for innovation and intrapreneurship; Family Business: The dynamics of family and staff in family enterprise, Managing family and business demands, Leadership challenges and succession.
Course learning outcomes
- Relate enterprise to different contexts and identify variations in structural enterprise forms.
- Explain how different contexts suit different profiles of entrepreneurial types.
- Identify and articulate the variation of enterprise practice in differing contexts.
- Evaluate variations in management style for supporting innovation and entrepreneurship in different contexts.
- Appraise why enterprise matters in different contexts and how contexts may adapt to an enterprise program.
- Demonstrate Business Enterprise Skills: i) Problem Solving (advanced level); ii) Teamwork (advanced level); iii) Written Communication (advanced level); and iv) International Perspective (advanced level).